Special livestream

(QNgTV)- On August 24, a very special livestream (live broadcast) appeared on social networks. The person who "dominated" the livestream that day was the female secretary of a remote commune in Dak Lak province - Ms. Ngo Thi Minh Trinh, Secretary of the Ea Knuec Commune Party Committee. Ms. Trinh livestreamed to sell durian to the people in the commune!

Female secretary of Ea Knuec commune - Ngo Thi Minh Trinh (middle) during a livestream selling durian on August 24.

This female Secretary of Ea Knuec commune once "caused a storm" on social networks a few months ago when Phu Yen province merged into Dak Lak province. That day, Ms. Trinh gave a speech without having to look at the text but still surprisingly fluent and concise in front of thousands of people attending the ceremony. That day, she said: "Nothing is difficult if there is strong support and direction from the Central to the province. And when you love any job, your heart will find a way for that job." Ms. Ngo Thi Minh Trinh truly accompanied durian growers in Ea Knuec commune with this livestream with many messages.

Ea Knuec commune is one of the largest durian orchards in Dak Lak province. Every year, the Ede people here harvest 50,000-70,000 tons of durian. However, they always encounter this refrain: "Good harvest - low price and vice versa". The decision to livestream is a way for the head of the commune's party committee to overcome this "bottleneck". Ms. Trinh "sets an example" for durian sellers to watch and learn from how to introduce the product in an eye-catching way, how to make viewers believe that her product is both delicious and safe, to answering customers who want to buy, explaining points that customers still have questions about. Finally, "packing" and sending to the address requested by the customer.

Many elderly people, even young people from ethnic minorities, are not able to use smartphones to livestream sales. Ms. Trinh has "modeled" by "holding hands and showing how to do it" rather than just talking about the theory of "digital economy " in the hall. Durian sellers have also begun to feel the concept of "digitalization" and "digital economy" through concrete actions like this.

Durian is called the “queen” of fruits, but to avoid the situation of “good harvest, low price”, it is necessary to diversify the market. That is the thought of the leader of this commune with a large durian area. Selling online is a way to find more domestic markets for durian, not just export. Through this livestream, the leader also saw what difficulties durian sellers will face and found a way to solve them.

That livestream alone attracted over 700,000 viewers on Tik Tok and hundreds of thousands of viewers and interactions on other websites. More than 60 tons of durian were ordered that day, an unexpected result for the first time “commune leaders sold goods to people online”.

Source: https://quangngaitv.vn/buoi-livestream-dac-biet-6506784.html