The conference "Promoting seafood consumption to serve domestic demand" was organized by the Ministry of Industry and Trade in coordination with relevant parties on August 1 in Ho Chi Minh City - Photo: VGP/Le Anh
This is the recommendation made by many experts at the Conference "Promoting seafood consumption to serve domestic demand" organized by the Ministry of Industry and Trade in coordination with relevant parties on August 1 in Ho Chi Minh City.
The domestic market still has a lot of room.
As one of the world's leading seafood exporting countries, Vietnam is currently "leaving its home market empty" as products from businesses in the industry only account for about 60-70% of the market share in distribution channels.
According to the Ministry of Industry and Trade, in the context of unpredictable fluctuations in the global export market, the domestic market with more than 100 million people, if exploited effectively, will be one of the strategic solutions for the Vietnamese seafood industry to maintain stable and sustainable growth.
Sharing this view, the Vietnam Association of Seafood Exporters and Producers (VASEP) believes that the domestic market is increasingly asserting its strategic role in the long-term and sustainable development goals of enterprises. Linking domestic consumption with export can help enterprises optimize costs and raw materials, thereby increasing competitiveness.
Experts recommend that seafood enterprises need to pay more attention to and better exploit the domestic market.
Export businesses face difficulties at home
Despite the great potential, domestic enterprises are struggling to find a foothold in their home market. According to Mr. Nguyen Thanh Nam, Deputy Director of the Department of Domestic Market Management and Development, Ministry of Industry and Trade, the domestic market size is about 1 billion USD, but imported seafood accounts for 40%.
In fact, many enterprises export professionally and have a foothold in the international market, but find it difficult to compete at home. The reason many enterprises reflect is that their products sold in the domestic market that meet export standards are priced higher than usual, about 20% more and cannot compete with other products, especially in traditional markets.
Explaining this, Mr. Vo Tran Ngoc, Sales Director of Saigon Co.op , analyzed: The seafood industry in the domestic market, especially the supermarket channel, has great growth potential due to increasing domestic consumption demand. However, currently, domestic seafood consumption is still low compared to the potential for a number of reasons, including the ability to compete with traditional markets. The quality of seafood in small retail markets is often not strictly controlled, the origin is unknown, so the selling price is cheap. Consumers have the habit of going to the market to buy shrimp and fish; while supermarkets provide similar items with controlled quality, but they are not prioritized because the price is often higher.
In addition, according to experts, the lack of connection between production and distribution also causes the domestic seafood industry value chain to be fragmented and broken, failing to fully exploit home-field advantage.
Support businesses to stimulate consumption in the domestic market
Faced with the above situation, Mr. Tran Huu Linh, Director of the Department of Domestic Market Management and Development, Ministry of Industry and Trade, said that the Government has directed the Ministry of Industry and Trade to develop a project to stimulate the domestic market, focusing on increasing the proportion of Vietnamese goods; including seafood in distribution and retail systems, and consumption channels. To do this, the Ministry of Industry and Trade has actively coordinated with relevant units, connecting production and markets, and supporting links in the industry chain.
Along with that, seafood businesses also need to change their mindset, focus on research and better exploit the domestic market; while distributors prioritize Vietnamese seafood in the system, how to increase the proportion of Vietnamese seafood consumed domestically, and control quality well from input to output. The Ministry of Industry and Trade, as a bridge between production and consumption, will continue to support businesses to effectively exploit the domestic market, Mr. Linh emphasized.
Le Anh
Source: https://baochinhphu.vn/cac-dn-thuy-san-can-quan-tam-khai-thac-tot-hon-thi-truong-noi-dia-102250801215115327.htm
Comment (0)