Selling real estate products based solely on market “waves” as before is no longer effective. This forces investors to spend time researching the market thoroughly. With the goal of helping and accompanying investors, NCTT units are increasingly having more opportunities to develop, especially in the current complex context of the market.
According to the American Marketing Association, “Market Research is the collection, recording, and analysis of data on issues related to a market, product, or service.” Accordingly, market research units are businesses that specialize in collecting reliable sources of information related to customers, competitors, and niche markets, then analyzing and processing them to understand the needs of that group of people/company/market.
The main purpose of market research is to provide accurate information to businesses/investors who can form ideas for developing new products and choose the right positioning strategy for that product in the specific market. From there, make business decisions, strategies, solve problems and seize appropriate access opportunities.
Below are some reputable real estate market research units operating in Vietnam:
International market research units
1. Savills - Savills Vietnam Company
Savills Vietnam is a member of the Savills Group in the UK, established in 1995 with more than 600 offices and branches in many countries. Savills has a team of experienced experts, knowledgeable about the market in each region, providing top consulting services, supporting individuals, companies and organizations to make the best real estate decisions.
Savills Vietnam works according to specific principles to provide independent, accurate and timely analysis, research and evaluation, thereby providing in-depth market analysis for all real estate segments. Combined with the trend of making forecasts based on long-term data sources, these factors help Savills provide appropriate advice to each customer.
Headquarters in Vietnam: Ho Chi Minh City, Hanoi
Address: 21st Floor, Lotte Center Building, 54 Lieu Giai, Cong Vi Ward, Ba Dinh District, Hanoi.
Services provided: Research, financial and investment consulting, real estate brokerage & management.
2. CBRE - CB Richard Ellis Company
With more than 115,000 professionals (excluding Turner & Townsend employees) in more than 100 countries, CBRE is the world's leading real estate services and investment company. Established in early 2003, CBRE has 18 years of experience in real estate project management and operation. CBRE is considered by the market as a "giant" in real estate services. Not only is it trusted by many investors to "choose the right person to entrust" in project management and operation, this unit also provides credit reports and professional investigations on the real estate market. CBRE's partners are Keppel Land, Mapletree, Capitaland, Mitsubishi Estate Asia, GAW Capital, Vina Capital, Hyatt, ICC,...
Headquarters in Vietnam: Ho Chi Minh City, Hanoi, Da Nang
Address: 6th Floor, BIDV Building, 194 Tran Quang Khai, Hanoi City.
Services provided: Strategic consulting and provision of real estate services
3. JLL - Jones Lang LaSalle Company
JLL is a global real estate consulting firm based in the US, with more than 1,000 offices in more than 70 countries around the world, specializing in providing professional real estate management and investment services. JLL focuses on buying, developing and investing in various real estate, including industrial, commercial, retail, residential and hotel real estate. This is a 5-star rated real estate consulting unit in many countries around the world.
Headquarters in Vietnam: Ho Chi Minh City, Hanoi
Address: 37 Ton Duc Thang Street, Ben Nghe Ward, District 1, HCMC.
Services provided: Research, office leasing, real estate asset management, project management and development, real estate investment, technology solutions
4. Colliers - Colliers International Vietnam Company
Colliers is a diversified investment management and services company headquartered in Seattle, Washington (USA), with more than 15,000 professionals spread across 512 offices worldwide. Listed in the world's top 100 providers (according to IAOP) for 6 consecutive years, Colliers Vietnam has always maintained its position in the market and is the top choice for businesses.
Colliers Vietnam has advised on many famous construction projects in Vietnam such as Bitexco Financial Tower, Ho Chi Minh City and Jiangnan Hanoi Landmark Tower. Colliers provides all real estate services to clients and investors, such as strategic planning for projects, brokerage and leasing, appraisal and consulting, market research, real estate management, project management, business association services, etc.
Headquarters in Vietnam: Hanoi, Ho Chi Minh City
Address: 3rd Floor, Deutsches Haus, 33 Le Duan Street, Ben Nghe Ward, District 1, HCMC.
Services provided: Research, real estate management, valuation and consulting, project management and services for tenants.
Prestigious domestic market research units
1. OCD – OCD Management Consulting Company
OCD is a research unit with 18 years of experience covering many different fields and diverse project scales: implementing 110 market research projects for 52 clients in many fields, equivalent to 511,800 questionnaires, spanning 63 provinces and cities nationwide with the participation of 3,600 surveyors. Taking advantage of its strengths and competitive advantages with many years of consulting experience for domestic enterprises, OCD will be a reliable destination for Vietnamese and international clients for market research solutions, as well as overall business strategies.
Head office: Hanoi
Address: 18th floor, Viwaseen building, 48 To Huu, Trung Van ward, Nam Tu Liem district, Hanoi
Services provided: Management training, market research, restructuring consulting, management systems, strategy consulting, digital transformation consulting...
2. DKRA Group – DKRA Group Joint Stock Company
Established in 2010, DKRA Vietnam is a company specializing in providing solutions in the field of real estate services with a comprehensive value chain including: market research reports, project development consulting, real estate operations and real estate marketing, distribution, management. Currently, DKRA Vietnam has 4 member companies and 7 trading floors in the Southern and Central provinces. DKRA's past clients include: Kien A, Phuc Khang, Nam Long, Hung Phu Invest...
Head office: Hanoi, Ho Chi Minh City
Address: 63-67 An Diem, Ward 10, District 5, HCMC
Services provided: Research and development, valuation, M&A consulting, project development consulting, marketing and distribution, real estate management & operation
3. Sen Vang – Sen Vang Real Estate Services Joint Stock Company
Sen Vang, formerly known as Hanoi Company, was established in 2009, with the function of distributing real estate projects in Hanoi. After 13 years of operation, Sen Vang has expanded its operations in the fields of consulting and developing real estate projects, green buildings, green finance and digital transformation in Vietnam. With extensive experience, the unit provides investors with the latest and in-depth research and analysis on products, competitors and markets.
Head office: Hanoi
Address: DVTM Unit No. 03, MHDI Apartment, 60 Hoang Quoc Viet, Cau Giay District, Hanoi
Services provided: Real estate project development consulting; Green building consulting, green finance; Digital transformation - Technology real estate; Real estate branding and communication consulting.
4. BHS Group - BHS Real Estate Joint Stock Company
BHS has 15 years of experience in providing real estate services with 1,500 research projects and 300 sales projects nationwide. With continuous efforts, BHS has made its mark in successfully developing many types of real estate products from housing, resorts to other support services.
BHS Market Research team understands the market and has extensive experience
In addition to extensive practical experience, BHS also owns a project data system covering 63 provinces and cities along with a team of young, enthusiastic and market-following real estate research specialists. These factors help BHS provide accurate real estate research services through in-depth and independent data analysis, while providing advice to minimize risks and maximize asset value and profits for investors. It is rare to find a real estate research service provider in the market that possesses both factors: a large data warehouse and many years of practical experience. This helps BHS truly understand the market better than ever.
With a long-term and advanced strategic vision, BHS has cooperated with the top prestigious investors in Vietnam for many years, working side by side with investors to contribute to the flow of the real estate market. At the same time, BHS is committed to bringing customers high-quality real estate products, meeting their needs at reasonable prices and professional after-sales services.
Partners that BHS has cooperated in development: Sun Group, Sovico Holdings, KN Cam Ranh, CEO Group, Taseco Land, BIM Group, Geleximco, MIK Group, Sunshine Group, Khang Dien, Tran Anh Group, Wyndham, Accor, Intercontinental,…
Head office: Hanoi
Address: No. 6 Le Van Thiem, Thanh Xuan District, Hanoi
Services provided: Real estate business development (BHS Property); Market research and product development (BHS R&D); Creative planning and architecture (BHS Concept); Asset management and exploitation (BPmax); Real estate investment and development cooperation (BMI); Financial technology and real estate (Citics.vn).
Market research not only brings many benefits in assessing and evaluating the real situation and fluctuations of the real estate market, but also helps investors and customers make wise decisions in the face of complex market developments. Difficult market times are also the time when investors need to find reputable and suitable research units to accompany and untie the knots in the market flow.
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