Online business is a business method chosen by many people for the following reasons:
● High market expansion potential: Nowadays, many people have the habit of shopping online instead of going directly to stores. Selling clothes online will help you easily reach more customers and increase sales revenue.
● Can combine business with marketing at the same time, helping shop owners save budget for product advertising.
● Save on rental costs and reduce employee management costs.
2. How to sell clothes online for beginners
Business has never been easy, especially for newbies. To make your online clothing business smooth and successful, you should not ignore the following ways:
2.1. What do you need to prepare before selling online?
2.1.1. Market research
Before starting an online clothing business, you need to clearly identify who your target customers are: students, office workers or high-income earners? Male or female? What age? From there, you can spend time researching the fashion needs of each customer group.
According to the experience of previous business people, when you first start selling online, you should choose the target customers that you understand best to make it easier to sell. For example, if you are a student, you can sell clothes to male and female students. If you are a mother, you can sell clothes to mothers after giving birth or raising young children,...
2.1.2. Find clothing sources online
After determining your target customers, you need to plan to find sources of goods to sell. Because it is an online clothing sale, the source of imported goods must ensure criteria such as: beautiful designs, low prices, quality and fashion.
Typically, online clothing sellers will source goods in the following main ways:
● Find sources of goods via Google: With this method, you just need to go to Google, then type in the keyword "wholesale + product". Immediately, the system will display suggestions for you.
● Search for sources of online clothing sales via Facebook: With this method, you just need to log in to your Facebook account, then enter the same keyword as on Google. Then, you will see posts from individuals or fanpages.
● Search for clothing sources through traditional markets: With this method, you just need to go directly to wholesale markets to import goods such as: Ninh Hiep market, Dong Xuan market ( Hanoi ), An Dong market, Tan Binh market (HCMC), Tan Thanh market (Lang Son), Mong Cai market (Quang Ninh),...
● Search for sources of goods on Chinese e-commerce sites: Taobao, Tmall, 1688, Alibaba,... This is one of the most popular ways to import clothing today. It is important that you know how to order from Taobao , Tmall, 1688,... In case you are new and have no experience, you can ask for help from intermediary ordering units.
2.2. Start an online business
Once you have identified your target customers and found a source of goods, you can start selling clothes online by following these steps:
2.2.1. Choose sales channel
You need to determine your main sales channel is on Facebook, Zalo, other social platforms or e-commerce platforms? No matter what the official sales channel is, you should not be too dependent on one channel. Find ways to expand your sales channels. This will help you sell more orders and increase sales revenue.
2.2.2. Build a marketing strategy for the product
Just posting pictures of clothes on social media sites will not help you close the deal. If you want more people to know about your store, you need to have a suitable marketing strategy for your products.
2.3. Customer care during and after sales
Consulting customers during the process of learning about the product is extremely important. If you advise enthusiastically and friendly, customers will have sympathy for your shop and be more interested in the products you are selling. From there, the rate of successful closing orders will also be higher.
In addition, after selling to customers, you should also have policies to take care of old customers and loyal customers such as: giving discount cards, loyalty cards, etc. This will help customers remember your shop longer and they will definitely come back to you many more times.
Above are some ways to do online clothing business that we want to share with you. Hopefully with the information in the article, you will have more experience to do online clothing business more conveniently. Wish you success with your choice.
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