“Touching Hanoi Autumn”, an emotional journey with Vietnam Airlines

On the afternoon of September 23, Vietnam Airlines in coordination with the Hanoi People's Committee officially announced the campaign "Touching Autumn in Hanoi" - an emotional journey bringing the public closer to the gentle, ancient yet vibrant beauty of the thousand-year-old capital.

Delegates performed the launching ceremony of the "Touching Autumn in Hanoi " campaign.

Inspired by the most beautiful season of the year, “Touching Autumn in Hanoi” is not only an invitation for visitors to explore the unique beauty of Hanoi’s autumn, but also an opportunity to deeply feel the cultural, community and artistic values ​​that are breathed into life through a series of special events.

The campaign opens a journey to explore Hanoi with many different "touch points": "Touch" love with the Run For Love community run (September 28), where footsteps join together for a humanitarian goal; "Touch" the water surface of West Lake with the dragon boat racing and SUP rowing festival (October 5), where long-standing traditions revive in the heart of the modern city; "Touch" a sustainable lifestyle with the Fly Light to Hanoi journey (October 6), evoking awareness of green tourism and responsibility to the environment.

The campaign also brings Hanoi lovers to profound musical experiences. That is Vietnam Airlines Classic - Hanoi Concert (October 10-11), a gentle "touch" with classical music space in the heart of the Old Quarter. That is 5AM Concert (November), where modernity meets tradition in the intersection of sound and emotion at dawn.

Vietnam Airlines General Director Le Hong Ha.

Each event is a "touch point" of memory, of love for Hanoi, contributing to portraying a Capital that is both classic and youthful, both imbued with identity and open and integrated.

“Touching Autumn in Hanoi” is part of Vietnam Airlines’ long-term strategy to make Hanoi an attractive cultural-tourism destination in the region and on the world tourism map. At the same time, the campaign is the result of a cooperation agreement between Vietnam Airlines and Hanoi City for the period 2025-2030, aiming at sustainable socio-economic development and enhancing the capital’s tourism brand.

Mr. Le Hong Ha, General Director of Vietnam Airlines shared: “With 'Touching Autumn in Hanoi', we hope to bring visitors a profound journey of experience, where every step is a 'touch point' with the culture, nature and people of the Capital. Through that, the image of a friendly, hospitable and richly-identified Vietnam will be strongly spread to international friends.”

Press the button to start the program "Touch Autumn Hanoi".

Not only a transportation bridge, Vietnam Airlines continues to affirm its role as a reliable companion in promoting Vietnamese culture, history and people to the world. “Touching Autumn in Hanoi” is a testament to that commitment, a campaign not only to “come” to Hanoi, but also to “touch” the autumn soul of this city.

Each activity in the campaign contributes to telling the story of a beautiful yet dynamic Hanoi, where tradition and modernity, past and future converge.

MINH TUAN

Source: https://nhandan.vn/cham-thu-ha-noi-hanh-trinh-cam-xuc-cung-vietnam-airlines-post910031.html