Quality affirms the brand.

The aspiration to make a mark on the world map of agricultural products.

The product set: Cashew nuts with skin, peeled cashew nuts, dried macadamia nuts, red chili garlic cashew nuts, lemongrass chili lime leaf cashew nuts, honey gac fruit cashew nuts, cheese cashew nuts, and plain cashew nuts from Gia Bao Group Joint Stock Company, Phu Xuan Quarter, Tan Phu Ward, Dong Xoai City, is one of 32 products/product sets recently recognized as typical rural industrial products of Binh Phuoc province in 2024; and also one of 15 products recognized by the Department of Local Industry and Trade as typical rural industrial products of the Southern region in 2024.

Ba Tu Binh Phuoc cashew nuts improve product packaging to meet diverse customer requirements - Photo: Dang Hung

Over the years, the Ba Tu Binh Phuoc cashew brand of Gia Bao Group Joint Stock Company has become a familiar name to domestic customers, and has especially expanded internationally, conquering demanding markets with its traditional cashew products and advanced processed products made using a closed-loop process, strictly adhering to quality standards. The processed cashews retain their original flavor and nutritional value, winning the hearts of consumers both domestically and internationally. Ba Tu cashews are committed to clean, natural products without preservatives – a key concern for both domestic and international customers.

Businesses receiving certificates for high-quality, exemplary agricultural products in Binh Phuoc province in 2024 - Photo: Dang Hung

Ms. Hoang Khanh Hoa, Business Director of Gia Bao Group Joint Stock Company, said: "Receiving the certificate for outstanding rural industrial product at the provincial and regional levels in 2024 is a great joy at the end of the year for Ba Tu cashew nuts. Leveraging the competitive advantages and strengths of this outstanding rural industrial product, Ba Tu cashew nuts will continue to consolidate its position in the domestic market, while also boosting exports to other countries. Our aspiration is to put the Ba Tu Binh Phuoc cashew nut brand on the world agricultural map."

Some cashew nut products from Mrs. Tu Binh Phuoc - Photo: Dang Hung

Currently, in the Taiwanese (China) market, Ba Tu cashew nuts have established themselves as one of the most popular brands among customers. This foundation allows the company to confidently target other large markets such as Japan, South Korea, and European countries. To turn this aspiration into reality, Gia Bao Group Joint Stock Company has been building the Ba Tu Binh Phuoc agricultural and food processing plant, investing in modern production technology to increase productivity, improve product quality, and open up export opportunities for other processed agricultural products of the province.

Cherish small opportunities to make big dreams come true.

In 2012, the Cong Coffee brand of Cong Phat One-Member Limited Company, located in Tan Tra neighborhood, Tan Xuan ward, Dong Xoai city, officially entered the market, bringing consumers a coffee product that is "clean for public health".

Businesses receiving certificates for outstanding rural industrial products in the Southern region in 2024 - Photo: Dang Hung

Over the past period, with the support and facilitation of relevant authorities, Cong Coffee has focused on building high-quality, clean coffee products from raw materials to the final product, meeting market, economic, technical, social, and environmental criteria, while also paying attention to aesthetics and culture. Especially this year, good news has come to the company as Cong Coffee is one of 20 products honored as a typical high-quality agricultural product of Binh Phuoc province in the 4th edition in 2024; one of 32 typical rural industrial products of Binh Phuoc province in the 7th edition; and one of 15 typical rural industrial products of the Southern region in 2024.

Ms. Tran Thi Lieu (right), Deputy Director of Cong Phat One-Member Limited Company, introduces Cong Phat coffee products to customers - Photo: Dang Hung

Ms. Tran Thi Lieu, Deputy Director of Cong Phat One-Member Limited Company, said that the company's motto is to adapt to each stage. But no matter the stage, Cong Coffee always identifies the value it brings to customers, and from there focuses more on quality, packaging, design, and product diversification. “We want to build Cong Coffee into one of the signature products of Binh Phuoc province. I think that big dreams will become reality if we cherish every small opportunity. With each small opportunity, we must do our best with all seriousness, putting our heart, love, and enthusiasm into it. When we successfully realize a small dream, the overall picture of a big dream will surely become a reality,” Ms. Lieu shared.

Achieving certifications for high-quality agricultural products, typical provincial-level products, and typical rural industrial products at the provincial and regional levels has further motivated Cong Coffee to persevere with its set goals and promote product development. In addition to improving productivity and quality, the company will focus more on packaging and design, aiming for eye-catching and luxurious designs to gradually elevate Cong Coffee products to the regional and global levels.

In 2024, Dong Xoai city had 2 products honored as outstanding high-quality agricultural products at the provincial level; 5 outstanding rural industrial products/sets at the provincial level; and 2 outstanding rural industrial products/sets in the Southern region.

In fact, being recognized as a high-quality, exemplary agricultural product or a typical rural industrial product contributes to affirming the quality value of the product, the reputation of the producer, increasing the ability to promote and enhance the competitive advantage of the product in the market. This is also an opportunity for businesses and production facilities to build their own brands and sales channels with the support and guidance on production development and trade promotion from relevant agencies.

With continuous improvements in production and business, a bold and innovative spirit, and active support from relevant agencies, it is believed that businesses in Binh Phuoc in general, and Dong Xoai in particular, will continue to grow stronger, improve productivity, quality, and product design, expand their markets, contribute to local socio-economic development, and ultimately build products with national brand recognition.

Source: https://baobinhphuoc.com.vn/news/4/167079/chat-luong-khang-dinh-thuong-hieu