The Government amends regulations on maximum value of goods and services used for promotion.

The Government has just issued Decree 128/2024/ND-CP, amending a number of regulations related to the maximum limit on the value of goods and services used for promotion (Article 6) in Decree 81/2018/ND-CP.

Accordingly, the material value used for promotion for a unit of promoted goods or services must not exceed 50% of the selling price immediately before the promotion period of that unit of promoted goods or services, except for promotions in the forms prescribed in Clauses 8 and 9, Article 92 of the 2005 Commercial Law, Article 8, Clause 2, Article 9, Article 12, Article 13, Article 14 of Decree 81/2018/ND-CP.

The total value of goods and services used for promotion in a promotion program must not exceed 50% of the total value of the goods and services being promoted, except for promotions in the form prescribed in Clauses 8 and 9, Article 92 of the 2005 Commercial Law, Article 8 and Clause 2, Article 9 of Decree 81/2018/ND-CP.

In cases of organizing a concentrated promotional program, the maximum limit on the value of goods and services used for promotion is 100%.

The maximum limit on the value of goods and services used for 100% promotion is also applied to promotional activities within the framework of trade promotion programs and activities decided by the Prime Minister .

The Government has revised regulations on the maximum value of goods and services used for promotions. (Photo: baochinhphu.vn)

In addition, Decree 128/2024/ND-CP also amends Clause 2, Article 7 on the maximum discount level for promotional goods and services.

The maximum discount for promotional goods and services must not exceed 50% of the price of the goods and services immediately before the promotion period.

In case of organizing a concentrated promotion program as prescribed in Clause 5, Article 6 of Decree 81/2018/ND-CP, the maximum discount applied to promoted goods and services is 100%.

The maximum discount of 100% also applies to promotional activities within the framework of trade promotion programs and activities decided by the Prime Minister.

For goods and services when implementing the State's price stabilization policy; fresh food products; goods and services in case of enterprise bankruptcy, dissolution, change of location, production and business lines, the maximum discount limit shall not be applied.

The Decree takes effect from December 1, 2024.

Source: https://congthuong.vn/chinh-phu-sua-quy-dinh-han-muc-toi-da-ve-gia-tri-hang-hoa-dich-vu-dung-de-khuyen-mai-351802.html