Why VPBankSME chooses livestream to accompany SMEs

Opening new doors for SMEs on digital platforms

By the end of the first quarter of 2025, Vietnam had more than 450,000 TikTok Shop sellers and is expected to increase to more than 500,000 by the end of the second quarter (according to Metric.vn). TikTok Shop Vietnam's revenue in 2024 is about 2.5 billion USD. In the preliminary report of TikTok SEA region shared at the event "TikTok for Business - Q2 Review" held in June 2025 in Ho Chi Minh City, estimated revenue in the first half of 2025 reached about 1.2 billion USD. The Ministry of Industry and Trade 's Vietnam E-commerce White Book 2024 recorded that more than 80% of online sales businesses in Vietnam are SMEs, of which TikTok Shop is the most prominent new platform in 2024. On this platform, up to 75% of revenue comes from livestreaming activities.

Anticipating this trend, VPBankSME pioneered the implementation of the e-commerce livestream series "Touch super deals", combining banks - businesses - KOLs, helping SMEs have the opportunity to introduce products to a large number of young customers, while directly learning digital sales skills from professional partners.

This is also one of the highlights in VPBankSME's journey of accompanying businesses "Touching Prosperity" - opening up business opportunities with practical solutions, helping SMEs increase market access opportunities and adapt faster to new consumer trends.

July 4 livestream session of the series "Touch super good deals"

The first livestream session took place for 4 hours on July 4, recording more than 139,000 views, successfully selling nearly 1,200 products, with the participation of KOL Ngoc Khanh Day and two brands Bibo Mart and Lazy Chef. Session 2 aired on July 14 with the brands Hoang Ha Mobile, Tapuho, Fujihome with the participation of KOL Tuan Ngoc, helping businesses sell hundreds of products in the electronics and home appliances industry. The highly anticipated monthly closing session will take place on July 24 with KOL Meo Trai Dat, gathering fashion and cosmetic brands.

Addressing SME needs: Capital, tools, platforms and skills

“Livestreaming is not a trend anymore. It is a required skill if SMEs want to sell products to young customers,” said a representative of a fashion business that will participate in the livestream session on July 24.

By livestreaming products on the bank's official TikTok channel, VPBank brings SMEs not only revenue but also the opportunity to reach a large number of customers, directly experiencing how to operate an e-commerce campaign from setting up a booth on TikTok Shop, allocating reasonable incentives, to interacting and retaining viewers with guidance from the TikTok operations team and experienced KOLs. This is considered a valuable carpet, paving the way for businesses to enter the new and potential sales industry.

VPBankSME expands its role from capital provider to development partner

This is a big step forward in VPBankSME's long-term strategy, in an effort to build a comprehensive SME support banking model, both financially and in terms of added non-financial values such as knowledge, operational support tools, business connection playgrounds, etc., contributing to helping businesses improve and reach new heights. The livestream series "Touch the super deal" is part of the "Touch Prosperity" campaign that VPBankSME is implementing.

“With a scale of 170,000 SME business customers nationwide, of which nearly 85% are micro SME businesses, VPBankSME understands that providing capital alone is not enough. Small businesses need “real-life levers”, where they are supported and given the opportunity to appear on the fastest growing sales platforms today.

We believe that a bank should not only appear when a business needs capital. Banks need to accompany the growth journey, from the stage of brand formation to reaching buyers. Livestream is a powerful tool to help SMEs accelerate revenue and build direct connections with users," said a representative of VPBankSME.

By bringing small businesses “to the big waves”, VPBankSME is opening a new approach in accompanying SMEs in a practical, direct and appropriate way to meet current development needs, signaling that banks can play a more proactive role in the business growth ecosystem. When financial problems go hand in hand with market problems, that companionship will become more profound and sustainable.

To explore VPBankSME's touchpoints, visit the website: https://bit.ly/cham-thinh-vuong

Phuong Dung

Source: https://vietnamnet.vn/ly-do-vpbanksme-chon-livestream-dong-hanh-cung-sme-2422330.html