On May 2, the Department of Tourism of Ninh Binh province coordinated with Vietmode Company and the Department of Culture and Sports of Ninh Binh province to organize the opening ceremony of "Ninh Binh Traditional Craft Village Exhibition Space" and the fashion art program "Heritage for Life" at Tam Coc - Bich Dong tourist area (Hoa Lu city, Ninh Binh province).
Ninh Binh provincial leaders visit the traditional craft village exhibition space. Photo: Minh Duong
These are the kick-off programs for a series of unique tourism and cultural events of "Ninh Binh Tourism Week 2025".
Mr. Bui Van Manh, Director of Ninh Binh Province Department of Tourism, said that Ninh Binh has now become the leading tourist destination in the country, welcoming millions of domestic and international visitors every year, and is rated by many international travel sites such as Booking, Tripadvisor, and Travelers as the most attractive and friendliest destination in the world.
Ceramic display area at traditional craft village display space
However, the length of stay and spending of tourists are still low due to many reasons. The main reason is the lack of culturally profound and high value-added tourism products and services; on the other hand, the gift and souvenir products of traditional craft villages are still limited in terms of design, model and quality, so tourists have not been able to buy them...
With the orientation of developing tourism and cultural industry into a key economic cluster, building a millennium heritage urban area, a creative city, based on traditional cultural values; The Department of Tourism has coordinated with designer Minh Hanh to pilot the model of Ninh Binh traditional craft village space at Tam Coc - Bich Dong tourist area to honor, preserve and exploit the heritage values, the quintessence of traditional craft culture to create unique cultural tourism products.
Tourists visit Ninh Binh on the occasion of April 30 and May 1 holidays
According to Mr. Manh, the Traditional Craft Village Space model will be operated as a tourism product to experience traditional craft villages not only in Ninh Binh but also in the whole country, combining experiences, sightseeing with shopping, operating on a non-profit principle.
"Members, households, and artisans of the craft village participate in the spirit of voluntariness, self-awareness, self-management, and dedication to the community, to the preservation and development of their ancestors' traditional crafts, and of course will benefit from the results of their work and dedication through the sale and promotion of their craft village products," Mr. Manh shared.
Conical hats are arranged in the shape of a map of Vietnam. Photo: Minh Duong
Previously, on May 1, the event "Non la - Vietnam Festival 2025" took place at the Trang An welcome gate area, Hoa Lu city, Ninh Binh province. The event took place from April 30 to May 3. The impressive highlight of the event "Non la - Vietnam Festival 2025" in Ninh Binh province was the unique performance with more than 1,000 conical hats cleverly arranged into the shape of a map of Vietnam.
The exhibition space of Ninh Binh traditional craft villages is designed with 5 art space clusters corresponding to 5 prominent traditional craft villages such as Van Lam embroidery, Kim Son sedge weaving, Bo Bat pottery, Silk... Visitors can directly experience the process of embroidery, sedge weaving, pottery making, silk reeling and silk weaving with artisans and enjoy typical tea and fruit juice products.
Source: https://nld.com.vn/chuoi-su-kien-du-lich-van-hoa-dac-sac-cua-tuan-du-lich-ninh-binh-2025-196250502170106706.htm
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