The rankings in the list are based on the Global Tourism Attractiveness Index (GCI) researched by the Yanolja Research Institute (Korea), in collaboration with the H&T Analysis Center of Kyung Hee University (Korea) and the Chriba Institute of Purdue University (USA).
This index is based on two main "pillars": the attractiveness and popularity (widely discussed) of 191 tourist cities in the world . From there, it is divided into 4 sub-categories for evaluation, including: Urban beauty and natural landscape; Culture and history; Experience content; Hospitality.
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Vietnam has 3 representatives on the list, including: Nha Trang (31st), Da Nang (39th) and Hanoi (41st).
Compared to 2024, the rankings of Vietnamese cities on this list have improved. Previously, Hanoi ranked 35th, Da Nang ranked 46th, and Nha Trang ranked modestly at 47th.
Hanoi. Photo: Hoang Ha
If we consider each sub-category separately, such as hospitality, Hanoi ranked 20th; Nha Trang and Da Nang ranked 33rd and 36th respectively. In addition, Vietnam also has another representative in this category, Ho Chi Minh City, at 34th place.
In terms of culture and history, Hanoi ranked 48th. In terms of urban beauty and natural landscape, Nha Trang ranked 38th, Hanoi and Da Nang ranked 43rd and 49th respectively.
Da Nang. Photo: Ho Giap
In terms of travel experience, Nha Trang ranked high at 18th, while Da Nang and Hanoi ranked 23rd and 35th respectively.
Nha Trang. Photo: Xuan Ngoc
According to the organizations participating in the study, the GCI index serves as an objective tool to assess the attractiveness of global tourist cities based on social data analysis, which can then be applied to marketing strategies, policy planning and business innovation.
Vietnamnet.vn
Source: https://vietnamnet.vn/3-dai-dien-viet-nam-lot-top-thanh-pho-du-lich-hap-dan-nhat-the-gioi-nam-2025-2425353.html
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