The story of a cup of coffee

VTV.vn - From the traditional drip-brewed coffee to inspiring coffee tours, Vietnamese coffee is becoming a "cultural specialty" that captivates international tourists.

Vietnamese coffee is becoming a "cultural specialty" that attracts international tourists.

In the current wave of experiential tourism , Vietnamese coffee is emerging as a "cultural specialty" that tourists can truly touch, taste, and remember long after their trip.

Asia's coffee experience map

In Vietnam, "Have you had coffee yet?" is not just a question; it's a morning greeting, an afternoon appointment, a reason for people to sit together a little longer amidst the hustle and bustle of life.

For many international tourists, exploring Vietnam often begins with a cup of coffee. Not the hurried "grab-and-go" kind, but a leisurely experience: sitting on a plastic chair on a Hanoi sidewalk, listening to the motorbikes whizzing by in Ho Chi Minh City, or gazing at the blue sea in Nha Trang as the foam of the salted coffee slowly melts on your lips.

For many international tourists, exploring Vietnam often begins with a cup of coffee.

Vietnam is currently a major coffee exporter and is becoming a distinctive "coffee experience map" in Asia.

From traditional drip coffee to tropical fruit cold brew, from rich egg coffee to refreshing coconut coffee, Vietnamese people are transforming coffee into a part of their vibrant culture – creative, youthful, and uniquely distinctive.

Diverse styles of enjoyment

Vietnamese filter coffee - a coffee tradition for generations of Vietnamese people.

The morning starts with a strong, iced black coffee, as powerful and fast-paced as the city's rhythm.

In Vietnam, coffee is enjoyed in many ways. In the morning, it's a strong, bold iced black coffee, as fast-paced as the city. At lunchtime, office workers opt for a mildly sweet iced coffee to "recharge." In the afternoon, young people flock to specialty coffee shops, ordering Ethiopian hand-brewed coffee or espresso tonic, sipping and taking photos.

And what about tourists? They are fascinated by all the different styles of coffee enjoyment in Vietnam. A cup of egg coffee in Hanoi surprises many with its taste similar to melted tiramisu. Salted coffee in Hue offers a unique blend of salty and bitter flavors. Meanwhile, the South introduces coffee to the tropical world with versions infused with coconut, cream, fruit, or even… caramel fish sauce. That's what makes Vietnamese coffee different: it's not confined by a single recipe.

Vietnam is currently a major coffee exporter and is becoming a distinctive "coffee experience map" in Asia.

While in the past tourists visited cafes simply to drink coffee, now they see it as a genuine tourist activity.

In Hanoi, these cafes are nestled deep within old apartment complexes, with balconies covered in vines and music playing in the background.

Ho Chi Minh City is booming with minimalist coffee bars, where people chat about coffee beans and life's issues.

Da Lat is once again leading the "farm-to-cup" trend, where tourists can go from farm to cup of coffee on the same day.

Many young international tourists even schedule "coffee tours" when they come to Vietnam: mornings spent hunting for vintage cafes, afternoons exploring specialty coffees, and evenings sitting at rooftop cafes watching the city lights. Coffee is no longer just a beverage; it's a lifestyle.

Tell your own story with a coffee bean.

While in the past tourists visited cafes simply to drink coffee, now they see it as a genuine tourist activity.

Interestingly, the younger generation in Vietnam is bringing traditional coffee into a more modern language.

They roast the beans in their own unique way. They tell stories about the coffee growing regions of Son La, Dak Lak, and Cau Dat. They design the cafes like art studios. They transform a cup of coffee into a visual, musical, and cultural experience.

A place where people talk about coffee beans and life's issues.

It's the rhythm of life and a fascinating experience for tourists visiting Vietnam.

And perhaps, what makes people love Vietnamese coffee isn't the elaborate brewing technique, but rather the down-to-earth feeling. A small filter slowly dripping. A sun-drenched street corner. A familiar question exchanged among friends: "Have you had your coffee yet?"

Source: https://vtv.vn/chuyen-ly-ca-phe-100260529120226065.htm