Director of Co-opBank Thai Binh branch Pham Huy Phuong said: "Where the Party committee and leaders pay due attention and attach importance to emulation and reward work, consider emulation and reward work as a driving force, a positive and effective measure in directing and leading the implementation of business tasks of their units, then the emulation movement will develop strongly and achieve practical results." This is the experience gained and implemented in the emulation movement at Co-opBank Thai Binh in recent times.
Therefore, not only regularly and continuously organizing emulation movements, the Branch's Board of Directors has directed that the emulation and reward work must be associated with the assigned political tasks to develop plans, contents, and specific emulation goals, and must propose positive measures, according to each appropriate topic. Emulate with the spirit of solidarity and close coordination between the Party, government, organizations and the dedicated efforts of each cadre in the branch participating in the emulation movement. At the same time, the branch focuses on improving the quality of rewards, making the reward work a driving force to praise and properly recognize the achievements of each individual and each collective, paying attention to discovering, building and replicating advanced models. "Rewards must be timely, with the right achievements, the right subjects, ensuring publicity, democracy and fairness according to current regulations of the State, the honoring of achievements must be respected, the organization and awarding must be solemn, practical, avoiding ostentation and formality", said Director Pham Huy Phuong. In particular, establishing a relationship of responsibility between the Party Committee, the government and mass organizations in the branch has created a high consensus from the initiation, direction to implementation; promoting the strength of internal solidarity and intelligence of individuals and collectives in the whole branch, contributing to the good implementation of the branch's political tasks.
Over the past 5 years, the branch has always played a good role in regulating capital for the People's Credit Fund system in the province, contributing to the overall development of the whole system, especially for the system to operate safely and develop effectively, transferring capital to serve economic development in each locality. By October 31, 2025, the total capital reached 6,298 billion VND, an increase of 237% compared to December 31, 2019; Mobilized capital reached 5,929 billion VND, an increase of 250%; Total outstanding debt reached 1,423 billion VND, an increase of 131%, bad debt accounted for 0.024% of total outstanding debt. The branch has done a good job of regulating capital for People's Credit Funds, receiving full deposits with higher interest rates than residential deposits. The branch has supported 85 People's Credit Funds to operate effectively and grow annually, thereby supporting job creation for thousands of local workers with stable income.
In particular, in the context of strong digital transformation, which is an inevitable trend of the digital economy, including the banking industry - a sector that plays a vital role in the economy, although the financial capacity is not large enough, in order to stand firm in the competition of the digital age and aim to support the QTDND system to develop effectively and sustainably, Thai Binh branch proactively innovates, drastically, urgently researches and applies technology to choose appropriate solutions, focusing on key points to optimize the effectiveness of the digitalization process, develop payment products and services, focus on improving all aspects, striving to fully meet the conditions for convenient, fast, safe and effective payment. By October 31, 2025, the branch had opened 69,817 payment accounts, of which the number of accounts for employees, members, and customers from the People's Credit Fund are beneficiaries of social security and pensions: 62,084 accounts; The average CASA balance of payment accounts of individuals and economic organizations in the first 10 months of 2025 reached 93 billion VND, an increase of 145% over the same period in 2024; the branch signed a contract to entrust salary payments to 1,853 officers, employees, and officials of 32 People's Credit Funds and 9 other organizations with an amount of about 9 billion VND per month.
The branch has signed a cooperation agreement to deploy digital banking services with 80 QTDNDs, of which 70 QTDNDs share revenue from digital banking services with a total amount of nearly 370 million VND in the first 10 months of 2025. Up to now, most of the branch's customers have changed their cash usage habits, the rate of transactions via digital banking channels accounts for more than 73% of the total number of transactions, minimizing paperwork, reducing some costs, and speeding up transaction processing. Anywhere, customers can quickly transfer money, repay loans, make online savings, pay electricity and water bills, train tickets, plane tickets, service fees, etc.
For the QTDNDs in the area, most transactions with Co-opBank can be done electronically. In particular, the policy of opening accounts for social security and pensioners has had a huge positive impact on the people and enhanced the brand of Co-opBank. The majority of people in rural areas have known Co-opBank in general and the Thai Binh branch in particular. Through this event, people in rural areas not only have the opportunity to directly access and experience modern digital banking services but also feel the dedication and professionalism of the Co-opBank system and QTDNDs. This has contributed to spreading the spirit of serving the community, actively implementing the Government's policy and Project 06 of the province in promoting cashless payments, towards the digital economy.
Each effort of the branch has brought the image of Co-opBank and the People's Credit Funds to be widely promoted, contributing to building strong trust from customers in the close connection between the Co-opBank system and the People's Credit Funds, clearly demonstrating the role of Co-opBank as "Bank of People's Credit Funds".
Source: https://thoibaonganhang.vn/co-opbank-thai-binh-hanh-trinh-dua-ngan-hang-so-ve-lang-173927.html
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