Where does Como get the money to spend so much?

Cesc Fabregas's Como has been making some big moves recently.

But this is not simply the impulse of a nouveau riche. Behind it is a meticulously planned project, with solid financial resources, modern management thinking and weighty names from the football elite.

Como - The Outsider's Breakthrough

Less than six years ago, Como were an obscure name floating around in Serie D, the fourth tier of Italian football. Today, they are the third biggest spenders in Serie A, ahead of Milan, Inter, Roma and Napoli.

In just six months, over 100 million euros were thrown into the transfer market - an unimaginable sum for a newly promoted club. But what's more remarkable is how Como did it: methodically, strategically and... debt-free.

Cesc Fabregas, once part of the legendary tiki-taka, is now the brains behind the Como project. Having joined the club as coach in mid-2024, Fàbregas has been a shareholder for two years.

Under his leadership, Como not only stayed in the top flight in his first season but also finished in the top 10 of Serie A - a quiet miracle. But the story here is not just about tactics or football, but also a new model of football investment.

Let’s start with the money. Like any modern miracle, Como had its “magician”: the Indonesian billionaire brothers Robert Budi and Michael Hartono – the tycoons of the Djarum Group, a conglomerate with interests in banking, real estate, tobacco and technology. They bought Como for a mere €200,000 in 2019, when the club was on the verge of collapse.

Fabregas helps Como fly high in the 2024/25 season.

Now, Como's owners spend tens of millions of euros each season, without borrowing or financial constraints. According to Forbes , each person's assets exceed $25 billion - richer than most owners in Europe.

In the summer of 2025 alone, Como spent 53.5 million euros to bring in potential names: Jesus Rodriguez (22.5 million), Baturina (18 million), Álex Valle, Van der Brempt and Fellipe Jack. Before that, the winter transfer window also witnessed equally high-quality deals such as Caqueret, Douvikas and Assane Diao. In total, in just half a year, more than 100 million euros were spent - while revenue from player sales reached only 4.4 million.

Is Como reckless in spending money like that? Absolutely not. They even posted an operating loss of €47m last season, but still posted a net profit of €3.3m - a smart financial move thanks to infrastructure investment and asset valuations.

The club is renovating the Giuseppe Sinigaglia stadium and building a modern training center. This is a long-term investment, instead of the "buying stars to make a splash" type of investment often seen in clubs lacking vision.

Como's Vision

Interestingly, the team behind Como is not just billionaires. Fabregas is accompanied by Thierry Henry and Dennis Wise in the management role - men who understand top-level football, but are also not afraid to venture into a new model of sports management.

This is the special point: Como does not seek to rush the process, but persistently builds a modern football ecosystem, from the training ground to the executive room.

Fabregas is writing a fairy tale with Como.

And Como show no signs of slowing down. Alvaro Morata is almost certain to arrive for €8-10 million. Jayden Addai from AZ Alkmaar is also on the radar, along with a left-footed international centre-back. That means their core is still being worked on, with each piece carefully selected.

From a beautiful but unknown lakeside team, Como now embodies a modern football model: lots of money, but used wisely; not chasing fame, but aiming for sustainability. And while fans are still busy discussing the future of Juventus, Inter or Milan, perhaps they should start looking to the North of Lombardy - where an "outsider" project is quietly building something great.

Italian football is always in need of a breath of fresh air. And Como 1907, with both daring and sobriety, are creating a special chapter in the old book of Serie A.

Source: https://znews.vn/como-lay-tien-dau-ra-de-bao-chi-post1566177.html