Brother Overcoming a Thousand Challenges and Brother Say Hi exploded at the same time, breaking the ice in the domestic performance industry, opening up a breakthrough direction in a market that was still too large.
30,000 spectators flocked to the concert "Anh trai vu ngan cong gai" in Hung Yen on the evening of December 14 - Photo: NAM TRAN
On July 29 and 30 last year, BlackPink’s Born Pink concert at My Dinh National Stadium shocked the world when it attracted 67,443 spectators (according to statistics from Touring Data). It was thought to be a dream beyond the reach of the domestic performance industry.
But the two "made in Vietnam" concerts " Anh trai qua ngan truc dang" and "Anh trai" Say hi brother has proven: we don't need to dream too far anymore.
It is not by chance that a series of concerts are formed that are hot wherever they go. After the second concert in Hung Yen on the evening of December 14, Anh trai vu ngan cong gai has just announced the third concert in Ho Chi Minh City in March next year.
After four spectacular concerts, Anh trai say hi also revealed concert 5 - Never say goodbye. See you soon.
Musician HUY TUAN 
Graphics: Tuoi Tre
Vietnam concert is more magnificent than international
That was the sharing of Ms. Chu Thi Thu Phuong (born in 1979, in Long Bien, Hanoi) when she went to "follow" the Brothers to overcome thousands of difficulties in Hung Yen. The event attracted about 30,000 spectators.
Having flown with her children to Thailand to "follow" K-pop idols, attending both Anh trai vu ngan cong gai concerts in Ho Chi Minh City (October 19) and Hung Yen, Ms. Phuong said: "Concerts in Vietnam now are no less than international ones, even more magnificent and professional."
According to the producer, the area used to organize the concert Anh trai vu ngan cong gai in Hung Yen is more than 5.5 hectares. In particular, the performance stage is up to 70m wide, up to 70m long when the mobile stage slides forward.
The equipment is invested in the most modern in Vietnam and internationally. 8 Led screens increased 1.8 times compared to the concert held in Ho Chi Minh City on October 19. The sound system is of the highest quality today, this is also the sound system used in the world's top concerts.
The Brothers overcame thousands of obstacles at concert 2 - Photo: NAM TRAN
Just a week before, Say Hi Brother also attacked the North and had two fiery nights at My Dinh on the evenings of December 7 and 9, with "a record audience in Vietnam" (according to MC Tran Thanh).
The stage of the concert Anh trai say hi Ha Noi is about 32m high with a total Led area of up to 1,200m2, the main screen in the middle is a transparent Led block (also known as mesh Led) with an area of nearly 600m2.
The concert has a huge lighting system to create beautiful lighting effects, while enhancing the grandeur of the performances. The sound system of the Anh trai say hi concert in Hanoi is three times larger than the concert in Ho Chi Minh City, using the famous L-Acoustics speaker system including K1, K2 and Kara II.
Both "Anh trai vu ngan cong gai" and "Anh trai say hi" both gathered talented actors and highly recognizable guests, taking place continuously for 4-5 hours; tens of thousands of audiences "went crazy", calling out their idols' names and knowing the songs by heart.
Posters, banners, cheering lightsticks, phones continuously broadcasting live streams/taking pictures/filming made the audience arena full of color.
The concerts attracted tens of thousands of audiences, although there are still questions about the figures, but the heat, coverage, and appeal of Anh trai say hi and Anh trai vu ngan cong gai are indisputable.
Concert Anh trai say hi at My Dinh (Hanoi) - Photo: Organizing Committee
Surprise in a market... just ripe
Musician Huy Tuan told Tuoi Tre, " Anh trai say hi" and "Anh trai vu ngan cong gai " "are truly the biggest surprises for those working in the performing arts and music industry this year.
The producers of the two shows were very quick to adopt the world's leading advanced and prestigious technologies and products (sound, screen, lighting...) to apply when organizing domestic concerts. Their success shows that they are on the right track."
The most exciting thing is that the audience is ready to spend money to buy tickets to enjoy the music. According to Huy Tuan, if in the past the audience was only used to using "free" music and buying pirated CDs, this is the most important step in whether Vietnam can form a sustainable Vietnamese concert market or not.
"Music phenomena always exist. They can heat up and then cool down according to the law, but the awareness of paying for cultural consumption and the intellectual qualities of artists is something that takes time and process to form. The Vietnamese market has a promising and future audience," Huy Tuan assessed.
Sea of people at the concert "Brother overcomes a thousand obstacles" in Hung Yen - Photo: NAM TRAN
Previously, answering Tuoi Tre , Ms. Ngo Thi Van Hanh - General Director of Yeah1, the production unit of Anh trai vu ngan cong gai - said that with the current entertainment market, the success of international shows and domestic concerts performed by Vietnamese people shows the openness and high acceptance of new things of the majority of Vietnamese audiences.
"It shows that today's audiences love Vietnamese culture very much, a way of loving that is very different from the previous generation. They love and they know how to accept international quintessence to integrate it into national culture. Understanding this, producers will have new directions to produce better products that are more suitable to the times," said Ms. Hanh.
A representative of DatVietVAC, the production unit of Anh trai say hi, said that the success of the recent big concerts "did not come by chance but rather converged many factors and conditions necessary and sufficient to create a cultural and entertainment product, answering exactly what the audience has been expecting for a long time.
Anh trai say hi is a purely Vietnamese format, based on indigenous culture, combined with contemporary trends to create a global cultural entertainment program.
Say Hi Brother was born to target a multi-layered audience, who love truly creative and different trends, bringing a generation of young, all-round artists and 100% newly composed music."
Two brothers say hi to the welcome of fans at My Dinh Stadium
Anh trai say hi and Anh trai vu ngan cong gai are two "epicenters" this year in the entertainment industry. However, according to musician Huy Tuan, in our country there is often a situation of "hot development".
"Whether this is a turning point for the development of the performing arts and cultural industries or not, we still need a more comprehensive assessment. But with the encouraging signs like the recent ones, let's just take it easy. After that, we need to consider a longer-term strategy to develop sustainably," he said.
"To do that, it does not depend on 1-2 programs or businesses but is still a story of overall policy of policy makers". Huy Tuan said that "the data is encouraging but to go further, we need the cooperation of people with vision".
My Dinh Stadium is packed with people - Photo: Organizing Committee
Director Viet Tu: The Flagships
Director Viet Tu
Looking at recent hot concerts like Anh trai vu ngan cong gai and Anh trai say hi , I find it very optimistic.
Most importantly, the habit of paying for tickets to enjoy art programs is compatible with all customer files.
Without this there can be no, no art market.
In terms of organizational scale, we are getting better at ourselves. Whether we are approaching international scale or not, that will take time.
The entertainment industry has its own standards, and looking at the outward appearance, audience excitement, or images on social media does not fully reflect it.
But this is already very optimistic and hopeful. We have quality products and a market willing to pay.
But to have a true industry, it is necessary to maintain these indicators regularly and long-term. In particular, it is necessary for products to stand alone, survive on the ecosystem they create, and be least dependent on sponsors.
The production team of Anh trai say hi, Anh trai dua ngan cong gai should be recognized as the necessary pioneers of the current entertainment industry.
Products like these are a big boost to break the ice in the market, a premise for developing cultural industries, including the performing industry.
Special policies are needed for these types of events. On the other hand, to develop the cultural industry in a more sustainable direction, we still need the cooperation of the whole society, not just individual businesses or projects.
Media expert Le Quoc Vinh: We have a valuable fan community
10-15 years ago, the number of audiences flocking to the two Brother shows was unimaginable for domestic event organizers. They had the desire to conquer the market and dared to spend money on concerts, but at that time Vietnam had not yet formed a class of audiences with the ability to pay for their passion for music.
Communication expert Le Quoc Vinh
So most music events lose money because the number of audiences is not enough to cover expenses, so they have to rely entirely on sponsors.
Hot concerts like Anh trai say hi, Anh trai vu ngan cong gai show that domestic performance organization technology can be compared with many international concerts.
Not only the organization method but also the projection technology, performance, special effects as well as crowd control and event security methods.
Every generation has its idols. Now audiences love idols that match their lifestyle and way of thinking.
Their way of "following" idols may make some older people feel disgusted, but it is an inevitable trend of society.
We have a fan base that is worth every penny. They are young and willing to pay for what they love.
They express their love for their idols strongly, directly and enthusiastically, unlike the previous generation (who admired them more reservedly and gently).
Tens of thousands of spectators flocked to Hung Yen to join in a special evening with the Brothers who overcame thousands of hardships - Photo: NAM TRAN
Fans today buy plane tickets, book hotels, and travel thousands of kilometers to "follow" their idols.
Among them, there are not only young people but also the elderly. The concert "Anh trai vu ngan cong gai" in Hung Yen on the evening of December 14 is an example. In the past, when life was better, these people also "followed" idols like Gen Z and 2k2. That's normal!
Grasping that psychology, domestic producers have gradually perfected and professionalized the way of communication and promotion and raised it to an industry so that the artist's image can spread more widely and cause more nostalgia.
The heat of the two recent concerts has proven the opposite. Not only are the audiences willing to spend money, but the number of audiences willing to spend money has also reached tens of thousands. A very encouraging sign.
Source: https://tuoitre.vn/concert-anh-trai-say-hi-anh-trai-vuot-ngan-chong-gai-san-xuat-xin-fan-qua-dang-tien-20241216091955319.htm
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