Copper Beech CEO Matt Hobbs
In 1963, a nightclub opened in the basement of 44 Berkeley Square (London, England) run by Mark Birley. The nightclub was called Annabel's Private Club, named after Birley's wife. Within months, it became a popular destination for London's elite. They could spend the night dancing to the soulful voices of famous singers such as Ray Charles or Ella Fitzgerald.
Anna Wintour, the "boss" of Vogue Magazine, once commented that this is a place "no one wants to leave even if they only set foot in once". Celebrities in the art world at that time passed on the story of George Harrison, the veteran guitarist of the legendary band The Beatles, who was refused entry to Annabel's because he was not wearing a tie. The nightclub has just celebrated its 6th anniversary, becoming a symbol of a luxury club, frequented by the elite.
Behind the success of Annabel's Private Club in recent years is operator Copper Beech and CEO Matt Hobbs. His responsibilities include leadership and direction; research, due diligence, tendering processes; recruiting key senior staff; and ultimately setting and maintaining operating standards.
More than a brand, Copper Beech is a symbol of luxury, class and sophistication. Inspired by the Copper Beech tree - a tree symbolizing longevity, nobility and strong vitality, the brand was founded from the desire to create a new standard in the field of asset management - luxury services and affirm its position in a competitive market.
Copper Beech has decades of experience in creating exceptional hospitality and lifestyle projects. It can bring new ideas and concepts to life, requiring strategic expertise and financial modeling. From concept creation to operational excellence, Copper Beech delivers bespoke solutions for high-end developments. The company’s experience ensures each project reaches its full potential, seamlessly integrating sustainability and luxury, appealing to both investors and the most discerning hospitality industry players.
Annabel's Private Club lights up during the Christmas season, becoming a special destination for the discreetly rich - Photo: Annabel's
However, Copper Beech is often referred to as a discreet and sophisticated unit. Their operating philosophy lies not only in providing high-end services, but also in building a long-term relationship, based on trust, understanding, and companionship. They understand that the upper class not only seek luxury, but also desire privacy, confidentiality, and unique experiences, tailored to reflect each individual's personality and aesthetic taste. With meticulousness, professionalism, and sophistication in every detail, Copper Beech has become an irreplaceable symbol in the field of high-end services, accompanying successful people around the world.
Copper Beech’s signature blend of lavish design and personalized service creates spaces that exude elegance while ensuring the utmost privacy for an elite clientele. Each project reflects a meticulous commitment to quality, making Copper Beech a trusted name in the luxury hospitality and club management industry.
Soho House Barcelona - Photo: Soho House
Copper Beech operated Annabel's Private Club during the heyday of the luxury hospitality industry. The Princess of Wales and the future Duchess of York visited the club to celebrate their bachelorette parties. It was also the venue for the 70th birthday celebration of Countess Virginia Airlie, attended by Queen Elizabeth II in 2003.
Journalist Nicholas Monson, whose name is included in Debrett's (a book about the British aristocracy), commented: "If you are not a noble or own a large amount of real estate in South America, you don't have much chance of getting in here."
Copper Beech is not only the name behind Annabel's Private Club, but also behind Soho House. With its creative direction, it is considered a second home for the elite, models, and actors. Soho House has a strict no-publicity policy, members are not allowed to reveal their identities on social media. They are not even allowed to share about events at Soho.
Each location operated by Cooper Beech is designed to offer comfort and individuality - Photo Thescottishsun.co.uk
Despite its low profile, Soho House is a popular hangout for A-listers, including Leonardo DiCaprio, Justin Timberlake and Jessica Biel. The recent Soho House Awards – which “recognize and celebrate the creative talent within our community” – saw Ayo Edibiri, Emma Watson and Paul Mescal attend.
Today, Soho House is present in many countries around the world . Each location is designed to bring comfort and personality, creating a unique yet familiar experience for members every time they visit.
Soho House founder Nick Jones admits that the main factor that brings class to this place is the unique operating concept from Copper Beech, especially Matt Hobbs.
"Matt has been instrumental in the establishment and operation of the restaurants at Soho House New York. His success has allowed him to control all F&B branches throughout the club. He has the expertise and unique ideas for Restaurant, F&B, and Hotel projects. I would not hesitate to recommend him to anyone in the industry," said Jones.
Source: https://baochinhphu.vn/copper-beech-va-nhung-private-club-khong-ai-muon-roi-di-du-chi-dat-chan-den-mot-lan-102250426090146715.htm
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