Consumer purchasing power at shopping centers in Hue City is increasing.

Create trust with product quality

Since the Lunar New Year, people's shopping needs have increased. At this time, not only urban shopping centers but also suburban markets are bustling with buying and selling activities. Ms. Nguyen Thi Thuy, owner of a clothing store at Pho Trach market (Phong Dien town) said that unlike before, now traders in the rural market not only wait for customers to come to the counter to buy directly but also sell goods via Zalo and Facebook. Whenever anyone wants to order online, she or a family member will quickly deliver the product to the buyer.

“Whether buying and selling directly or online, to retain customers for a long time, first of all, the goods must be beautiful, of good quality, and sold at the right price so that the buyer will trust and come back again,” said Ms. Thuy.

Co.opMart Hue Supermarket always builds its business strategy according to the motto "High-quality Vietnamese goods", ensuring balance of supply and demand, stable prices, especially always considering customers and consumers as the center and business partners as valuable assets. The representative of this supermarket shared that since its inception, Co.opMart Hue has always connected with customers, pioneered in building a loyalty program, and taken care of customers regularly and thoughtfully. The unit always promotes e-commerce, strengthens the organization of promotional programs, discounts, and shares information on websites to increase interaction with customers, connect with business partners, consumers, etc.

It is not difficult to see that the sales network in Hue City has recently developed more thanks to the appropriate investment in the commercial infrastructure system, serving well the production, shopping and use of goods and services of the people. Modern wholesale and retail forms such as supermarkets, shopping centers, etc. have increased rapidly, goods circulating in the market are increasingly diverse, abundant, with stable prices and guaranteed quality. In the segment of popular goods serving customer needs, such as household appliances, health services, food and beverage or the luxury segment such as fashion , beer and wine of major brands are all present in Hue City and operating well.

Unblocking domestic trade

Currently, domestic consumption demand is increasing due to the economic recovery and growth. People's shopping spending is more open, no longer as stingy as during and after the COVID-19 pandemic. Along with consumer demand, customers also have high demands for quality, design and reasonable prices. These factors require businesses to constantly innovate production and business, providing quality products with clear origin...

Ms. Hoang Thi Cam Nhung, Director of Moc An Green Agriculture Company Limited, said that, besides favorable factors, the domestic market is facing many challenges. Enterprises producing goods are facing difficulties due to increasing input material prices and the risk of strong fluctuations. This leads to increased input costs, and enterprises will have difficulty achieving revenue and profit if they maintain current selling prices.

Mr. Dang Huu Phuc, Director of the Department of Industry and Trade, said that the target of GRDP growth of 10% or more in 2025 of Hue City is a pivotal point for the double-digit growth period in the coming years. To achieve this goal, stimulating consumption in Hue City is one of the driving solutions. In addition to mobilizing investment resources to complete the infrastructure that has been and is being invested, the industry and trade sector will promote trade development in regions. At the same time, coordinate with departments and branches to accelerate the promotion and introduction of goods on local e-commerce trading floors, connect online sales channels; support local businesses to participate in conferences and forums to connect trade with partners inside and outside the locality, etc.

According to Deputy Director of the Department of Agriculture and Environment - Le Van Anh, Hue City will continue to organize trade connection conferences to link cooperatives, craft villages, local OCOP product production and trading establishments with enterprises nationwide to connect supply and demand of goods, bringing goods into the domestic and foreign distribution system. Through these programs, not only will consumption be stimulated but also enterprises and OCOP product production and trading establishments and local agricultural products will be encouraged to find ways to improve quality, innovate goods, apply technology to production to promote sustainable economic development...

Total retail sales of goods and social consumer services in the first 5 months of 2025 in Hue City reached over VND 26,510 billion, up 15.57% over the same period last year. Of which, retail sales of goods are estimated at over VND 18,684 billion, up 13.72% over the same period last year.
Article and photos: Song Minh

Source: https://huengaynay.vn/kinh-te/cu-hich-phat-trien-thuong-mai-noi-dia-154782.html