Consumer spending at shopping malls in Hue City has increased significantly.

Build trust through product quality.

Since the Lunar New Year of the Year of the Snake, people's shopping needs have increased significantly. At this time, not only shopping malls in urban areas but also suburban markets are bustling with activity. Ms. Nguyen Thi Thuy, owner of a clothing store at Pho Trach Market (Phong Dien Town), said that unlike before, traders in rural markets now not only wait for customers to come to their stalls but also sell goods via Zalo and Facebook. Whenever someone places an order online, she or a family member will quickly deliver the product to the buyer.

"Whether selling in person or online, to retain customers in the long term, the goods must first be attractive, high-quality, and sold at the right price so that buyers trust us and will return again," Thuy said.

Co.opMart Hue supermarket always builds its business strategy on the motto "High-quality Vietnamese goods," ensuring a balance between supply and demand, stable prices, and especially always considering customers and consumers as the central focus and business partners as valuable assets. A representative of the supermarket shared that since its opening, Co.opMart Hue has always connected with customers, pioneered the development of a customer loyalty program, and provided regular and attentive customer care. The unit consistently promotes e-commerce, strengthens the organization of promotional programs and discounts, and shares information on social media to increase interaction with customers, connect with business partners and consumers…

It's easy to see that the retail network in Hue City has recently developed thanks to the appropriately invested commercial infrastructure, which effectively serves the production, shopping, and consumption needs of the people. Modern wholesale and retail formats such as supermarkets and shopping malls are rapidly increasing, and goods circulating in the market are becoming more diverse and abundant, with stable prices and guaranteed quality. Both the affordable goods segment serving customer needs, such as household appliances, health services, and food, and the luxury segment such as fashion and alcoholic beverages from major brands, are present and operating well in Hue City.

Facilitating domestic trade

Currently, domestic consumer demand is increasing due to the recovering and growing economy . People's spending habits are more open, no longer as frugal as during and after the COVID-19 pandemic. Along with increased consumer demand, customers also have higher requirements for quality, design, and reasonable prices. These factors require businesses to constantly innovate in production and business, supplying high-quality products with clear origins...

Ms. Hoang Thi Cam Nhung, Director of Moc An Green Agriculture Co., Ltd., believes that, in addition to favorable factors, the domestic market is facing many challenges. Businesses producing goods are struggling with rising and potentially volatile input material prices. This leads to increased input costs, making it difficult for businesses to achieve revenue and profit if they maintain current selling prices.

According to Mr. Dang Huu Phuc, Director of the Department of Industry and Trade, Hue City's target of achieving a GRDP growth rate of 10% or more in 2025 is pivotal for double-digit growth in the coming years. To achieve this goal, stimulating consumer demand in Hue City is one of the key solutions. Besides mobilizing resources to complete existing and ongoing infrastructure investments, the industry and trade sector will promote trade development in various regions. Simultaneously, it will coordinate with relevant departments to accelerate the promotion and introduction of goods on local e-commerce platforms, connect online sales channels, and support local businesses in participating in conferences and forums to connect with partners both within and outside the locality.

According to the Deputy Director of the Department of Agriculture and Environment, Le Van Anh, Hue City will continue to organize trade connection conferences to link local cooperatives, craft villages, and OCOP product manufacturing and business establishments with businesses nationwide to connect supply and demand, and bring goods into domestic and international distribution systems. Through these programs, not only will consumption be stimulated, but businesses and production and business establishments of local OCOP and agricultural products will also be encouraged to improve quality, innovate goods, and apply technology to production to promote sustainable economic development.

The total retail sales of goods and consumer services in Hue City during the first five months of 2025 reached over 26,510 billion VND, an increase of 15.57% compared to the same period last year. Of this, retail sales of goods were estimated at over 18,684 billion VND, an increase of 13.72% compared to the same period last year.
Text and photos: Song Minh

Source: https://huengaynay.vn/kinh-te/cu-hich-phat-trien-thuong-mai-noi-dia-154782.html