After one month of implementation, the "Together with Nestlé, a Quality Tet in Your Hands" program has attracted more than 70,000 Vietnamese families to participate in exploring the diverse forms of a quality Tet celebration across Vietnam.
As part of this program, Nestlé Vietnam collaborated with Channel 14 to organize the "Flex Quality Tet - Win Awesome Prizes" contest, aiming to honor the profound humanistic values and meanings of the traditional Lunar New Year. The contest sparked strong interest, attracting thousands of consumers to share their own definitions of "Quality Tet" and generating hundreds of thousands of lively discussions on social media platforms revolving around this meaningful theme.
Over 70,000 Vietnamese families participated in exploring a Quality Tet (Lunar New Year) celebration.
Among the countless images and messages shared, the three most prominent themes were "Family Reunion Tet," "Peaceful Tet," and "Tet Flex," attracting widespread participation from young people. These trends clearly reflect the desires and sentiments of the younger generation during Tet, where the image of family reunion and gathering with loved ones remains a core value cherished every spring.
In addition, two short commercials about Tet (Vietnamese Lunar New Year) by Nestlé Vietnam attracted over 20 million views and millions of interactions on social media. By guiding viewers through the Tet celebrations of individuals and families, Nestlé subtly conveyed the message: From a warm, reunited home with children and grandchildren, to a ship captain setting sail to celebrate Tet with colleagues, or a child living far from home celebrating Tet with family via tablet screen... No matter how diverse Tet may be, every generation longs for a "Quality Tet."
Furthermore, joining in the festive atmosphere of the biggest shopping season of the year, Nestlé is also implementing many attractive programs, giving consumers nationwide the opportunity to participate, interact, and receive practical gifts.
By participating in activities at the booth, consumers will receive lucky money envelopes and Nestlé products.
Accordingly, the programs are still running until January 31st. Consumers can participate by interacting on the Nestlé Family website (https://www.giadinhnestle.com.vn/cautetchatluongtrongtay) and visiting Nestlé booths at Big C and Co.opmart stores to receive Nestlé gift products, as well as interact with and explore the unique designs, imbued with the spirit of traditional Tet (Lunar New Year).
Nestlé products have become an integral part of Vietnamese Tet (Lunar New Year) culinary culture.
After nearly 30 years of presence in Vietnam, Nestlé products such as Maggi, MILO, Nestea, LaVie, Nescafé, and KitKat have become an indispensable part of Tet (Vietnamese Lunar New Year) culinary culture, bringing distinctive flavors and connecting meaningful family gatherings. Therefore, the special activities organized by Nestlé Vietnam during this traditional Tet holiday not only contribute to honoring the beauty of Tet but also mark Nestlé's role in preserving and developing Vietnamese Tet culture. These activities also serve as a great source of inspiration, further motivating Nestlé to deliver positive values and contribute to building a more cohesive and prosperous community.
Source: https://congthuong.vn/cung-nestle-cau-tet-chat-luong-trong-tay-371057.html
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