From farm to consumer: The journey of a Vietnamese coffee brand.

From the vast green tea hills and Arabica coffee plants, DalatFarm spreads the authentic flavors of the Cau Dat region to thousands of consumers thanks to a turning point in its business transformation on e-commerce platforms.

The transformation brings products to consumers.

From the very beginning, DalatFarm chose the philosophy of "Farm To Cup" and "Farm To Table" - directly bringing agricultural products from Cau Dat to consumers. However, the traditional business model was a major obstacle: uncompetitive pricing, limited production, and difficulty reaching the right customer segment.

2020 marked a turning point for the brand. It was when Huy (co-founder of DalatFarm) returned to his hometown after studying abroad. Witnessing the strong growth of e-commerce in Vietnam, he realized this was the new path he needed to pursue if he wanted to go further in the future.

The early days of e-commerce weren't easy. The challenge came from constantly updating the store to provide the best user experience. Despite the difficulties, DalatFarm remained confident in its chosen path. According to Mr. Huy, that confidence stems from the quality of its products and its philosophy aligned with new consumer trends. " Consumers are increasingly concerned about product origins. They prefer products produced directly from the farm, without intermediaries, and that's exactly what DalatFarm provides ," Mr. Huy said.

All products from DalatFarm originate from the brand's own farm in Cau Dat.

Thanks to e-commerce, the products of Cau Dat are no longer limited to the local area. For DalatFarm, the greatest value achieved from online business is the happiness of seeing local specialties spread to consumers nationwide.

The "sweet fruits" after half a decade of partnership with Shopee.

After about two years, DalatFarm quickly achieved positive results. The customer base expanded, the brand became more proactive in transportation, and staffing was optimized. According to Mr. Huy, the number of orders for DalatFarm in 2025 doubled compared to the same period last year. Tea and matcha products are also gaining popularity, becoming flagship products alongside Arabica coffee.

DalatFarm has achieved impressive results after conducting business on Shopee.

To maintain this growth momentum, DalatFarm conducts market research and studies consumer behavior, leveraging the platform's data system to develop appropriate business and communication plans. Customer care activities are also emphasized with unique after-sales programs such as product warranties and 24/7 support.

The brand also built a content system on Shopee Video with themes revolving around the production process, how to use and store products, and farm life in Cau Dat. The goal is for users to not only explore the product creation journey but also close deals directly through the videos. This strategy has resulted in a 2.2-fold increase in the number of orders placed through Shopee Video for DalatFarm since 2024.

DalatFarm focuses on boosting content creation on Shopee Video.

Shopee Live is also considered an important "lever" that helps DalatFarm increase its conversion rate. " Every day, DalatFarm conducts 5-6 livestream sessions on Shopee, each lasting 1-2 hours. We consider this an effective way to stimulate consumer demand, as customers can watch live demonstrations of product usage and receive immediate advice during the livestream when needed ," Huy added.

Furthermore, over the past four years, DalatFarm has sold more than 75,400 products through Shopee's affiliate marketing solutions, demonstrating exceptional growth potential when combined with a well-planned strategy and the platform's tools.

Ready for the next step: Bringing Vietnamese specialties to the international stage.

Not content with just the domestic market, DalatFarm is gradually expanding into the international market by participating in Shopee's Global Selling Program (SIP). The brand's goal for 2026 is to significantly invest in production capacity and a communication plan for SIP to bring its products to more countries in the region.

Mr. Huy shared: “For DalatFarm, the partnership with Shopee is linked to three words: Partnership - Trust - Mutual Development. Shopee always strives to provide the necessary tools, data, and operational solutions for businesses. On DalatFarm's part, we continuously innovate and improve product quality to meet buyer expectations. This harmonious combination creates a better shopping experience while contributing to sustainable growth for the brand and, more broadly, the local community.”

During the 12.12 sale and the peak year-end shopping season, DalatFarm is boosting sales of Tet (Lunar New Year) product sets and gift combos, combining multi-channel communication to attract users to order from its official store on Shopee.

Gift products will be the focus of DalatFarm during this year-end shopping season.

Addressing local product vendors, Mr. Huy emphasized: “ E-commerce is not just a sales channel, but also a bridge that helps brands build long-term relationships with customers. Therefore, vendors should invest time and effort in understanding users on the platform, making the most of the programs supporting local specialties that Shopee is implementing. From there, they can develop the right customer base and enhance the value of their hometown products .”

PV

Source: https://congthuong.vn/tu-nong-trai-den-nguoi-tieu-dung-hanh-trinh-cua-thuong-hieu-ca-phe-viet-434961.html