Da Nang - Choosing core values as the foundation for tourism development.
With its focus on "Tourism and Sustainable Transformation," Da Nang is asserting its pioneering role in redefining the meaning of the tourism industry. Tourism is not just about statistics or revenue, but above all, about the sustainable values the industry can contribute to the community.
Developing green tourism contributes to shaping Da Nang's brand as a "green destination".
Since the early 2000s, Da Nang has proactively implemented many green tourism models, most notably the "Cù Lao Chàm - Plastic Bag-Free" program. Following this, initiatives for plastic-free tourism and a green tourism development strategy have contributed to shaping Da Nang's brand as a "green destination." Notably, since 2021, Da Nang has issued the first provincial-level green tourism criteria in the country. Da Nang's efforts not only contribute to improving the quality of the destination but also clearly demonstrate the reshaping of the tourism business model – a model where economic benefits are linked to social responsibility and sustainable value for the future.
Tourists visit and experience the Tra Que vegetable village.
In the context of expanding development and increasingly fierce competition as a tourist destination, Da Nang has clearly established that green tourism is not just a trend but needs to be established as a strategic foundation for the entire industry's development in the new phase. This is because it is a direction that ensures harmony between economic growth and environmental protection, between modernization and the preservation of traditional culture, forming the basis for Da Nang's sustainable, long-term development.
Source: https://vtv.vn/da-nang-chon-gia-tri-cot-loi-lam-nen-tang-phat-trien-du-lich-100251010145331375.htm
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