Da Nang welcomes wave of Russian and Central Asian tourists

Da Nang City continues to open up and attract Russian and Central Asian tourists, aiming to diversify the structure of international visitors, maintain growth momentum as well as the spearhead strength of the city's economy.

Welcoming tourists from Uzbekistan to Da Nang City. Photo: Nguyen Tu.

According to the Department of Culture, Sports and Tourism of Da Nang City, in the 10 months of 2025, the city welcomed more than 325,000 visitors from Russia and CIS countries (Commonwealth of Independent States), accounting for nearly 5% of the total number of international visitors, becoming one of the highlights of Da Nang tourism.

Mr. Tan Van Vuong - Deputy Director of the Department of Culture, Sports and Tourism of Da Nang City, commented that 2025 is a successful season for CIS and Russian tourists. The impressive growth of this market, especially in the Central Asian region such as Kazakhstan and Uzbekistan, is thanks to direct charter flights (16 flights/week), along with the active participation of travel businesses, contributing to enriching the city's international tourism picture.

In addition, Da Nang City has promoted its advantages in high-class beach resort products, quality services, safe and friendly destination image, and product diversity after expanding its administrative boundaries, which meets the needs of Russian and CIS tourists.

In 2026, Da Nang tourism industry will continue to coordinate to welcome charter flights, promote promotion in this high-spending market, while preparing well in terms of infrastructure, human resources and developing specialized tourism products, suitable for the needs of Russian and CIS tourists and Da Nang's strategy to attract high-end tourists.

According to Mr. Nguyen Trung Khanh - Director of the Vietnam National Tourism Administration, the development orientation of the CIS and Russian markets of Da Nang City is consistent with the Vietnam tourism development strategy when by 2030, the CIS and Russian markets are identified as one of the key markets, due to the quality of visitors, long stay, high spending, contributing to diversifying the structure of international visitors. The Vietnam National Tourism Administration continues to support localities, including Da Nang, in promotion, advertising, aviation connection, etc.

Ms. Le Thi Ai Diep - Head of Accommodation Management Department (Department of Culture, Sports and Tourism of Da Nang City) said that in the context that CIS guests are gradually becoming one of the potential international tourist sources of Da Nang tourism, the key factor to maintain the city's attractiveness and competitiveness is to improve service quality and prepare specialized human resources for this market.

From April to October 2026, Da Nang City has planned to welcome about 72,000 Russian visitors from 14 major cities with wide-body aircraft (about 70 flights/13,000 visitors/month). With an average stay of 10 nights or more, travel agencies have cooperated with 110 hotels from 2 to 5 stars, ensuring 2,000 rooms/day for Russian visitors, taking visitors to key attractions such as Ba Na Hills, Ngu Hanh Son, Son Tra Peninsula, Hoi An ancient town...

Source: https://bvhttdl.gov.vn/da-nang-don-lan-song-khach-nga-trung-a-20251119094605805.htm