Da Nang stimulates tourism in 2023

The "Enjoy Da Nang 2023" program has many new forms, updated facilities, meeting the needs, tastes and trends of current markets, including a series of festivals and special events such as Da Nang International Fireworks Festival; Da Nang beach tourism season; IRONMAN 70.3 Vietnam, SPRINT and IRONKIDS Competitions; Da Nang Asian Film Festival; Da Nang Fantastic Festival; Da Nang Golf Tourism Festival; Da Nang International Marathon...

Ba Na Hills tourist area adds many outstanding activities to attract tourists

Give away more than 10,000 vouchers

Special entertainment products and services day and night at Sun World Ba Na Hills Tourist Area, Mikazuki, VinWonders Nam Hoi An, Nui Than Tai Hot Spring Park Tourist Area, My An Night Beach, Dana Beach Color... along with special activities on both sides of the Han River, An Thuong Tourist Street, Son Tra Night Market, Helio...

New tourism products will be continuously organized to serve tourists, along with more than 10,000 attractive vouchers from tourist attractions, 4-5 star hotels and resorts, shows, cruise ships, high-quality culinary and spa services given to tourists through sharing/liking photos and videos about Da Nang tourism, participating in minigames on social networking platforms such as Kkday, Naver, Danang FantastiCity channel, Viet Nam oi group...

This year's program attracted the participation of many corporations, businesses, and tourism service establishments with high-quality, reputable products such as Sun Group, Muong Thanh, Vietnam Airlines , VinWonders Nam Hoi An, Premier Village, Nui Than Tai Hot Spring Park, Furama, Marriott Resort & Spa...

The domestic market stimulus program will be implemented through Danang FantastiCity channels and the group Vietnam oi! with photo sharing and video check-in contests at locations in Danang.

In addition, shopping malls, supermarkets, and service establishments in the city will launch the "Happy Hour" program with discounts or special offers during off-peak hours/days, helping visitors experience the most diverse services.

Up to now, the Department of Tourism has coordinated with the Department of Culture and Sports, Department of Industry and Trade, Department of Information and Communications, and People's Committees of districts to attract more than 200 tourism service providers to participate.

Some activities at Da Nang beach during peak tourist season

Stimulating demand in key markets

According to Ms. Truong Thi Hong Hanh, Director of the Department of Tourism of Da Nang City, the Organizing Committee will use the currently "hot" platforms Kkday and Naver to implement the stimulus program directly to key international markets of Korea, Japan, China, Taiwan, Singapore, Malaysia and Thailand.

In addition, shopping malls, supermarkets, and service establishments in the city will launch the "Happy Hour" program with discounts or special offers during off-peak hours/days, helping visitors experience the most diverse services.

"By cooperating with social networking platforms to implement this year's stimulus program, the city's tourism industry hopes to promote a synchronous and effective communication campaign, spreading the image of Da Nang as an attractive, safe and hospitable destination along with unique tourism products and services to domestic and international tourists so that visitors can enjoy and share interesting moments, emotions and experiences about Da Nang.

At the same time, this is also an opportunity to directly promote brands, products and services for businesses through the form of free service experiences for customers, thereby promoting the restoration of tourism activities and stimulating demand to attract tourists to the city" - Ms. Truong Thi Hong Hanh said.

Speaking at the program, Vice Chairwoman of Da Nang City People's Committee Ngo Thi Kim Yen said that in the first quarter of 2023, the city's tourism activities achieved quite impressive numbers with the number of visitors served by accommodation establishments estimated at more than 1.42 million.

Da Nang International Fireworks Festival is a special program during the peak season to stimulate tourism.

The total number of international and domestic flights to the city in the first quarter of 2023 is estimated to reach 9,300 flights with more than 1.47 million passengers. New international routes have just been launched such as: Da Nang - Macau; Da Nang - Narita (Japan), Da Nang - Vientiane (Laos).

"Enjoy Da Nang 2023" program will communicate and promote Da Nang destination widely through many channels, striving to achieve the 2023 plan and fully restore tourism activities in the city. We believe that the tourism stimulus program will be the first push to launch a series of attractive events and festivals to attract visitors," said Ms. Ngo Thi Kim Yen, Vice Chairman of Da Nang City.

Source link: https://thanhnien.vn/da-nang-kich-cau-du-lich-2023-185230421203337881.htm