Director Nguyen Lan Vy: Ao Dai and Tet

Tet is an occasion for Vietnamese people to remember their roots, gather with family and is also a special time when Ao Dai is used the most in the year.

Director Nguyen Lan Vy: Ao Dai and Tet - symbols of cultural heritage and development aspirations

The Ao Dai carries with it history, cultural heritage and a part of the Vietnamese soul. In that space, Director Nguyen Lan Vy has honored the Ao Dai not only during Tet but also throughout major cultural programs of Vietnam.

The person who preserves the "Vietnamese soul" of traditional Ao Dai culture

Director Nguyen Lan Vy has been imbued with a love for Ao Dai since childhood. During her childhood, she was familiar with the image of her mother in a flowing Ao Dai next to a Tet feast, each gentle and elegant gesture containing the spirit of the loving Tet season. From stories about the meticulousness in each needle and thread, she gradually understood that Ao Dai is not only a costume but also a symbol of identity, a connection between people and their national roots. From there, a passion grew within her, and later, when she grew up, Lan Vy devoted her heart and career to honoring and spreading the cultural value of Ao Dai of Vietnam.

It is known that after graduating with two majors in Economics and Foreign Languages ​​in Vietnam, Ms. Lan Vy continued to go to New Zealand to get a Master's degree in Business Administration and a major in Festival Stage Directing. After studying and working abroad for about 10 years, she returned to Vietnam with the desire to contribute to her homeland.

As a person who loves Vietnamese culture very much, always considering the preservation and promotion of the country's culture by breathing life into the Ao Dai as her mission, she decided to introduce it to international friends and tourists by conveying the image of Vietnamese culture and people through the Ao Dai. That was also the time when she decided to establish VKSTAR Joint Stock Company, along with a traditional Vietnamese cultural and historical art program under the brand name "Ao Dai Show".

She has made a very beautiful mark in preserving the national cultural identity through the program "Ao Dai Show". This is not only a fashion show, "Ao Dai Show" also recreates the atmosphere of the old Tet with graceful ao dai images, each collection contains stories about tradition. In addition, the program also brings folk dances, Chau Van, an intangible heritage of Vietnam, reenacting history, traditional Tet customs, helping viewers enjoy the beauty of Ao Dai and feel the soul of national culture. In the form of a cultural show, the program is a skillful "stage" of Ao Dai performances to help viewers, especially domestic and foreign tourists, better understand the traditional Vietnamese Ao Dai culture".

Currently, the cultural tourism service product “Ao Dai Show” has been developed very successfully, becoming a cultural tourism destination in Da Nang City; Organizing daily performances with a frequency of 2 shows per day (17:00 and 19:45) at 1A Tran Van Dan, Ngu Hanh Son, Da Nang City.

Not only organizing domestic programs, Director Lan Vy also brings the image of Vietnamese Ao Dai to the world and leaves a deep impression on international friends. "Ao Dai Show" also regularly participates in programs to promote cultural tourism in the country and in countries such as Korea, Indonesia, Malaysia, Singapore, India, Japan and Thailand...

The appearance of traditional Ao Dai on the international stage has made international friends love and appreciate Vietnamese cultural values. The vibrant colors, delicate materials combined with the performing arts have brought the audience impressive emotions, creating a special mark in the hearts of the audience.

For director Lan Vy, promoting Ao Dai is not simply a business or an art performance, but also a mission. She always cherishes the desire to elevate Ao Dai to become a symbol of eternal cultural heritage, a spiritual gift so that every Vietnamese person, wherever they are, when wearing Ao Dai, can feel the warmth of their homeland during Tet.

Ao Dai and Tet

For Director Nguyen Lan Vy, Tet is an occasion to reunite with her family, a time for her to reaffirm her deep love for the traditional cultural values ​​of the nation. In particular, the Ao Dai - a costume imbued with national identity - is always an important highlight in the first days of spring.

In the atmosphere of the first days of the new year of At Ty 2025, designer Nguyen Lan Vy once again launched many new designs of Ao Dai with the beautiful spring and brilliant Tet, to honor and express the graceful and elegant beauty of Vietnamese people. With the harmonious combination of modern beauty and traditional quintessence, director - designer Lan Vy is always aware that it is cultural values ​​that have contributed to building the image of a Vietnamese woman who is both intelligent and strong, graceful and elegant in life and work.

Every step of director Lan Vy in her career reflects a resilient spirit and strong will to rise. Since starting with small ideas, she has constantly strived to turn dreams into reality, bringing not only material but also spiritual values ​​to the community. But what is special about director Lan Vy is that she always knows how to maintain a balance between work and personal life, between the desire to develop her career and preserve traditional values. All of this has been demonstrated through her appearance in festivals, especially Tet, where she chooses Ao Dai to show respect and preservation for the cultural heritage of the nation.

Director Lan Vy affirmed that sustainable development of society must be built on a solid foundation of cultural values. She believes that only when we preserve and promote these core values ​​can we go further and go long-term in the country's development journey. Tet and the Ao Dai have become symbols of a culture rich in tradition, but at the same time, they are also a mark of the development of a woman with many dreams and who dares to realize those dreams.

Looking back at the career of Director Nguyen Lan Vy, we not only see a successful businesswoman but also a strong, intelligent and passionate woman. She is a testament to self-affirmation and success in a modern society. Where every woman can reach the heights of her career while still maintaining grace and sophistication, becoming a symbol of sustainable cultural development and the aspirations of Vietnamese women in the new era.

Source: https://baoquocte.vn/dao-dien-nguyen-lan-vy-ao-dai-va-tet-bieu-tuong-cua-di-san-van-hoa-va-khat-vong-phat-trien-302546.html