Meeting aviation standards, CHIN-SU Pho Story accompanies Vietjet flights

Masan Consumer Corporation (Masan Consumer) and Vietjet have just signed a strategic cooperation agreement to bring CHIN-SU Pho Story (a brand of Masan Consumer) and the quintessence of Vietnamese cuisine to serve people and tourists on Vietjet's domestic and international flights.

Vietjet and Masan Consumer signed a cooperation agreement and cut the ribbon to inaugurate the aircraft at the signing ceremony.

CHIN-SU Pho Story with authentic broth flavor from the traditional recipe of the 70-year-old Pho Thin Bo Ho restaurant. Combining traditional style and modern technology, CHIN-SU Pho Story encapsulates the elegant flavor of Pho Thin Bo Ho served by Vietjet to passengers on flights across Vietnam and internationally to Australia, India, China, Japan, Korea, Kazakhstan, Indonesia, Thailand, Malaysia, Singapore, Laos, Cambodia...

In particular, Vietjet's new generation A321 aircraft with the image of Vietjet flight attendants serving CHIN-SU Pho Story passengers was also officially launched on this occasion. With a youthful, impressive and friendly image, Vietjet aircraft will bring the image of Pho - a unique Vietnamese cuisine to passengers and international friends.

Vietjet and Masan Consumer exchange cooperation agreement at signing ceremony

At the event, a representative of CHIN-SU Pho Story brand shared: “Becoming a partner of Vietjet is a testament to Pho Story's commitment to quality and CHIN-SU's strategic vision on the journey "Go Global - Make Vietnamese Foods Global Foods". We wish to work with Vietjet to bring Pho closer to international friends and especially create the best experience for global consumers, contributing to affirming the position of Vietnamese cuisine on the world map".

Vietjet representative said: “Vietjet always cares and pays attention to every dish served to passengers on every flight, bringing a green culinary feast in the air with 9 hot, fresh, delicious, and nutritious dishes that are the quintessence of Vietnamese and international cuisine. Cooperating with Masan Consumer, Vietjet will continue to introduce the quintessence of Vietnamese cuisine to passengers and international friends on flights and at all destinations that Vietjet is flying to.”

Representing the Ministry of Culture, Sports and Tourism, Ms. Nguyen Phuong Hoa - Director of the Department of International Cooperation shared: “Today's event will open up many new opportunities, helping Vietnamese cultural values continue to shine in the flow of globalization. When each passenger enjoys a bowl of pho in the air, they not only feel the rich flavor but also touch the spirit, character and pride of the Vietnamese people”.

The cooperation between two leading aviation and food enterprises marks an important step in the journey to promote Vietnamese culinary culture, contributing to bringing unique culinary experiences on flights for domestic and foreign tourists, introducing a beautiful, hospitable Vietnam, promoting the economy, tourism...

Source: Investment Newspaper

Source: https://www.masangroup.com/vi/news/market-news/Masan-Consumer-and-Vietjet-cooperate-to-bring-CHIN-SU-Pho-Story-to-the-world.html