MEATDeli chilled meat: Safety guaranteed thanks to 3-layer quarantine system

(Dan Tri) - Traceability and quarantine processes have become key solutions to ensure the safety and quality of MEATDeli chilled meat.

Meat consumption habits change with modern consumption

According to information given at the Conference on Disease Prevention and Pig Farming Development in the New Situation organized by the Ministry of Agriculture and Environment , pork is one of the main food sources in Vietnamese meals. It is estimated that the average pork consumption per capita of Vietnamese people in 2024 will be approximately 37 kg of meat/person/year, the fourth highest in the world.

At the same time, the processed meat market is also growing strongly. According to a report from Statista, this segment in Vietnam is expected to reach a revenue of about 1.31 billion USD by 2025, with an annual growth rate of 6.57% in the period 2025-2029. This is a significant growth rate, reflecting the consumer trend of increasingly prioritizing convenience, safety and traceability of food.

Customers shop for MEATDeli cured meat at WinMart (Photo: Masan ).

Many consumers, especially modern families and young people, are willing to pay more for organic products, certified products, or products with QR code tracking. This reflects a new awareness and consumption trend: not only eating to be full, but also eating to be healthy and trusting in the products they use.

Therefore, traceability is a tool for buyers to check product quality. A delicious piece of meat now does not only stop at bright pink color, good elasticity, but also needs to have a label and the ability to trace specific information from the farm to the dining table.

Traceability - Trend in choosing safe food

In the context of consumers increasingly concerned about food safety, controlling the origin and production process of pork becomes a key factor. Accordingly, each MEATDeli meat product of Masan MEATLife (a member of the Masan ecosystem) is labeled or has a QR code that allows consumers to trace the entire journey: which farm raised the pigs, where they were slaughtered, production date, packaging, quarantine information, etc.

Pigs are raised in a closed process at the farm (Photo: Masan).

To do this, Masan MEATLife - a pioneer in building a branded meat value chain in Vietnam - has also developed a set of standards for chilled meat products and criteria for evaluating pig farms to have a source of input pigs from farms that meet Viet Gap/Global Gap standards.

Masan representative said that MEATDeli chilled meat is produced from healthy pigs that meet "3 no's": no disease; no lean meat or growth stimulants; no antibiotic residues.

Pigs are raised in a closed process and processed at the MEATDeli Slaughterhouse and Chilled Meat Processing Complex - a facility that has achieved BRC certification for Food Safety. This is a set of standards established by the British Retailer Consortium.

Process of slaughtering chilled pigs at MEATDeli meat processing complexes (Photo: Masan).

3 quarantine lines - Shield to protect pork safety for consumers

Along with a healthy source of pigs, Masan MEATLife has built and applied a 3-line disease control system to ensure that output products always meet food hygiene and safety standards. Specifically:

Quarantine route number one - Pig quarantine at the farm: MEATDeli only imports healthy pigs from farms that meet Viet Gap/Global Gap standards. The farm must ensure disease safety and the factory will take samples for testing using the PCR molecular biology method to ensure the pigs are healthy before being transferred to the factory.

Quarantine route number two - Quarantine pigs before entering the factory: After bringing pigs into the MEATDeli slaughter and meat processing complex, along with the inspection and supervision of veterinary staff, pigs will be tested again in molecular biology laboratories, to make sure that there are no sick pigs or pigs carrying pathogens brought into the factory. Only healthy pigs, free of disease, will be brought in for slaughter and processing.

Quarantine route number three - Quarantine pork before leaving the factory: The final inspection process ensures that pork is free of pathogens. After slaughter, pigs are tested using the molecular biology method PCR to ensure that the meat is clean and free of disease. Only safe pork is sold from the factory.

Customers shop for MEATDeli cured meat products (Photo: Masan).

MEATDeli chilled meat with preservation, circulation and distribution system always maintained at cool temperature of 0-4 degrees Celsius, along with Oxy-Fresh packaging technology helps products ensure food hygiene and safety, keeping fresh quality to consumers.

With this process, MEATDeli chilled meat fully meets these criteria thanks to clear traceability, a multi-layered quarantine system and a modern European standard production process. This is not only a solution for the need for safe food, but also reflects the modern, smart consumption trend of today's consumers.

Currently, consumers can choose to buy MEATDeli chilled meat at major supermarket chains in Vietnam such as WinMart, WinMart+, WiN stores with a variety of meat products.

Through strategic cooperation with WinCommerce and the WIN Membership program, customers can receive discounts of up to 20%, a practical effort by MEATDeli to protect the rights and optimize benefits for consumers.

Source: https://dantri.com.vn/kinh-doanh/thit-u-mat-meatdeli-dam-bao-an-toan-nho-he-thong-kiem-dich-3-lop-20250825142618799.htm