Connecting Hue – Ho Chi Minh City: Golden opportunity for Vietnamese goods in the retail market

On October 10, in Ho Chi Minh City, Hue City Cooperative Alliance, Hue Young Entrepreneurs Association and the Union Ho Chi Minh City Trading Cooperative ( Saigon Co.op ) has officially signed a memorandum of cooperation to strengthen the connection of the supply chain and consumption of Hue's typical products in the supermarket system and modern distribution channels nationwide. The event was attended by Mr. Nguyen Van Dung - Vice Chairman of Ho Chi Minh City People's Committee, Mr. Nguyen Van Hung - Vice Chairman of Hue City Cooperative Union, along with the Hue City Business Delegation and the Board of Directors of Saigon Co.op, demonstrating the spirit of close cooperation between the two localities in economic development and promotion of regional products.

Strategic link: Vietnamese goods enter modern distribution channels

At the signing ceremony, more than 15 Hue enterprises with more than 80 typical products were officially brought into the distribution system of Saigon Co.op. This is a step to concretize the cooperative relationship between the three parties, creating conditions for Hue goods to reach closer to consumers nationwide.

Mr. Nguyen Van Hung, Vice Chairman of the Hue City Trade Cooperative Union, emphasized: “Hue has more than 320 cooperatives with 100,000 members, possessing many unique products that are difficult to match anywhere else, from agricultural products, seafood to traditional processed products. Connecting with Saigon Co.op will open a sustainable consumption channel, helping Vietnamese goods not only stand firm at home but also be competitive in integration.”

With over 36 years of development and nearly 800 points of sale nationwide, Saigon Co.op is one of the leading modern retail systems, serving more than 1 million customers per day. Mr. Nguyen Ngoc Thang, Deputy General Director of Saigon Co.op, said: “We are especially pleased to concretize our cooperation with 15 Hue businesses and more than 80 typical products today. This is not only a signing event, but also a long-term commitment. Saigon Co.op will accompany Hue to spread local products widely and become familiar brands on shelves nationwide.”

Today's cooperation is considered an effective "three-party" linkage model, in which the Hue City Cooperative Alliance plays the role of gathering and selecting qualified products, while providing legal support, quality certification, and proposing the development of Saigon Co.op sales points in Hue. The Hue Young Entrepreneurs Association takes on the role of connecting the business community, supporting marketing activities, promoting brands, and bringing products to fairs and trade promotion programs. On the Saigon Co.op side, this unit will guide the process and product standards, creating favorable conditions for Hue products to be consumed in the system, while supporting communication and promotion on a nationwide distribution network.

Mr. Tran Duc Minh, Chairman of Hue Young Entrepreneurs Association, said: “This is an important opportunity, opening a new direction for Hue businesses. However, along with pride comes great responsibility. We are committed to transparency in the production process and maintaining quality to meet the strict requirements of the modern distribution system.”

On the side of the Hue Young Entrepreneurs Association, Ms. Le Thi Kim Hang said that the cooperation goals are concretized into many contents: from enhancing brand promotion, improving production capacity, quality standards, to coordinating training, digital transformation and trade promotion. “We hope to turn today's commitment into real action, measurable by specific numbers on sales and the level of Hue brand spread in the market,” Ms. Hang added.

"Join hands" to build a supply chain with Vietnamese brand

Also on this occasion, the cooperation orientation for the period 2025 - 2027 was clearly defined by the parties, focusing on practical and long-term activities. The parties will coordinate to organize training courses on business administration, marketing skills and product quality standards to improve the capacity of cooperatives and young businesses. At the same time, "Co.opmart Hue Product Festival" will be held periodically to both promote the brand and promote the consumption of local goods. A set of product standards suitable for modern distribution channels will be built, serving as a basis for Hue goods to penetrate deeper into the retail system. In addition, a feedback and evaluation mechanism for cooperation effectiveness will be established regularly, ensuring transparency and measuring specific results of the program.

According to experts, the Vietnamese retail market is currently worth about 180 billion USD and is expected to reach 350 billion USD by 2030. This is a huge "piece of cake", opening up great potential for domestic enterprises. However, imported goods with the advantage of low prices, diverse designs, and cross-border distribution channels are increasingly creating pressure.

It can be seen that the above association is a strategic step, aiming to improve competitiveness, develop a sustainable supply chain, and take advantage of the domestic consumption power of more than 100 million people. Not only that, this event not only opens up opportunities for local products to enter the modern distribution system, but also affirms the value and potential of Vietnamese goods right at home, in the context of increasingly fierce competition from imported goods.

Source: https://saigonco-op.com.vn/tin-tuc/tin-saigon-co-op/ket-noi-hue-tphcm-co-hoi-vang-cho-hang-viet-tren-thi-truong-ban-le