TPBank leads the banking industry in positive discussion after “Em xinh say hi”

(Dan Tri) - Thanks to quickly grasping the psychology of young customers and fans of the program "Em xinh say hi", TPBank leads the banking industry in positive emotional index in discussions on social networks.

Right after the concert “Em xinh say hi”, social networks recorded thousands of shares and discussions about TPBank , from check-in photos, hashtags to short videos that quickly spread. Not only mentioned as a sponsor, the purple bank brand gradually appeared in the daily stories of young people in a familiar way.

TPBank leads the banking industry in positive discussions after “Em xinh say hi” (Photo: TPBank).

Leading positive sentiment on social media

According to Monitaz's Social Listening report, in July and August 2025, TPBank continuously led the entire banking industry in terms of positive sentiment. Fans of the program eagerly shared check-in photos at the experience booth, showed off the TPBank App interface with images of "Pretty Girls" such as Phuong Ly, LyHan, 52Hz, Orange, or invited each other to participate in minigames to receive gifts such as concert tickets, gifts, etc.

Minh Tu (22 years old, Hanoi ) shared: “I never thought that the bank would be so close to young people. I like the way TPBank talks and gives gifts that suit my wishes. All of them make me feel that TPBank understands its fans.”

TPBank quickly catches up with young people (Photo: TPBank).

Impressive series of breakthrough indexes

The positive effects are demonstrated by the telling numbers. During the "Em sinh say hi" period, the number of TPBank App downloads increased by more than 200%, with one day exceeding 120,000. The number of discussions about TPBank in August 2025 reached more than 1 million, an increase of 50.8% compared to the previous month.

TPBank has made a spectacular breakthrough on the YouNet Media Index rankings. The motivation comes from the event "TPBank Mega Live Stream - Em xinh say App dinh" gathering a group of artists, a series of minigames celebrating National Day, and a promotion program giving away 100,000 VND when linking an account with VNeID. Thanks to that, the number of discussions increased by 128.7%, discussions mentioning the brand increased by 402.1% and the number of participants increased by 101.4% compared to the previous month.

At the same time, TPBank brand advertising reached nearly one billion views and TPBank Mastercard FEST credit card line tripled the number of issues, demonstrating the transformation of media effects into clear, practical results.

TPBank conquers young people with unique experiences (Photo: TPBank).

When banks pamper their fans

Not only appearing on stage or screen, TPBank also cleverly scores points with experiences in events. On the concert day, TPBank brought to the audience special privileges of the diamond sponsor such as electric cars to pick up and drop off guests in the campus, a series of lovely gifts and attractive incentives.

In addition, TPBank also gives 50,000 VND to new customers who open an account and enter the referral code EXSHHN. Hoang Yen (20 years old) shared: "I feel that the gifts carry sincere care and understanding. I always support a bank that is this thoughtful."

As one of the young and dynamic banks with outstanding marketing strategies, TPBank in collaboration with “Em xinh say hi” has recorded a successful signal thanks to making good use of sponsorship benefits combined with product communication. Thanks to that, the purple bank has risen in the eyes of young people with a close, cute, understanding image and further strengthened the brand impression of leading digital experiences.

Source: https://dantri.com.vn/kinh-doanh/tpbank-dan-dau-nganh-ngan-hang-ve-thao-luan-tich-cuc-sau-em-xinh-say-hi-20251011180133737.htm