Strengthening administrative procedure reforms to attract investment.

In the context of increasingly fierce competition among localities to attract investment, administrative procedure reform is one of the important factors in creating trust and attractiveness for investors and businesses to decide on investment locations, expand production and business, and commit to long-term operations.

Coca-Cola Vietnam Beverage Company Limited officially inaugurated its factory with a total investment of 136 million USD in Phu An Thanh Industrial Park (Photo: Huynh Phong)

Simplify procedures and expand online public services.

In July, Coca-Cola Vietnam Co., Ltd. officially inaugurated its $136 million factory in Phu An Thanh Industrial Park, Tay Ninh province. After more than three decades of presence in the Vietnamese market, the inauguration of its fourth factory in Tay Ninh not only expands production capacity but also lays the foundation for a FDI enterprise model that prioritizes people, the environment, and the community – perfectly aligned with the province's investment attraction strategy.

Recognizing businesses and entrepreneurs as key drivers of growth and partners in socio -economic development, Tay Ninh province consistently strives to improve the investment and business environment, remove obstacles, and support innovation. Along with improving infrastructure – especially transportation infrastructure and infrastructure in industrial parks and clusters – the province focuses on accelerating administrative procedure reforms, shortening investment licensing times; and strengthening investment promotion with a selective approach, prioritizing high-tech, environmentally friendly projects, supporting industries, and renewable energy. Administrative procedures are reviewed and simplified; online public services are expanded; and the application of information technology in investment management is enhanced, significantly reducing time and costs for investors.

Following the provincial merger, to facilitate the processing of administrative procedures for citizens and businesses, the province maintains two parallel Provincial-level Public Administrative Service Centers (PASCs) in Long An and Tan Ninh wards. 100% of provincial departments and agencies have administrative procedures received at the PASCs, along with two vertically integrated agencies and 96 commune-level PASCs serving the online processing of administrative procedures. In the third quarter of 2025, the province will continue to implement solutions to improve the quality and efficiency of online public service delivery according to the Online Public Service Implementation Framework; and address existing difficulties and obstacles in the implementation of online administrative procedures and public services under the two-tiered local government model. According to statistics on the National Public Service Portal, the rate of online applications submitted in Tay Ninh reached 72.14%; and the rate of administrative procedures with online payment transactions reached 62.27%. The rate of online payment applications reached 54.07%; the rate of applications with electronic results reached 66.17%; and the rate of digitized administrative procedures and their resolution results across the province was 65.76%. Notably, the satisfaction rate in receiving and resolving administrative procedures reached 99%.

These efforts have contributed to improving the Provincial Competitiveness Index (PCI) and attracting high-value-added projects. Over the past five years, Tay Ninh province has consistently ranked among the top 10 provinces and cities nationwide in the PCI ranking (ranked 2nd in 2023, 3rd in 2024, and among the top 15 out of 63 provinces and cities nationwide in administrative reform). Pham Trong Nghia, Vice Chairman of the Tay Ninh Young Entrepreneurs Association and Director of Anh Duong Machinery and Equipment Joint Stock Company, stated: “In my opinion, Tay Ninh is not only expanding geographically but also converging its resources. A high PCI ranking signifies a positive assessment from the business community, which is a very good condition for attracting investment. We expect that in the future, Tay Ninh will be a ‘magnet’ attracting domestic and foreign investment, contributing to writing a new chapter for a more prosperous and beautiful Tay Ninh province.”

Strong commitment from provincial leaders.

Administrative transactions at the Provincial Public Administrative Service Center (Facility 2)

As of mid-October 2025, Tay Ninh continues to be one of the leading localities in the Southeast region in attracting industrial investment. The province attracted 138 domestic investment projects with a total registered capital of over 43,000 billion VND, of which processing and manufacturing industries accounted for over 70% of the total new investment capital. Regarding foreign investment, 161 new projects were approved with a total capital of over 731 million USD. To date, the province has 3,097 domestic investment projects with a registered capital of 706,018.75 billion VND and 1,932 foreign investment projects with a registered capital of over 24.4 billion USD.

The infrastructure of industrial parks and clusters in the province has been invested in a comprehensive and modern manner. Currently, there are 32 industrial parks in the province that meet the conditions to receive investors, with an average occupancy rate of about 72%, including many industrial parks that have reached 100% occupancy such as Cau Tram, Long Hau, Thanh Thanh Cong, etc. The province's industrial parks and economic zones create jobs for more than 370,000 workers. As of September 20, 2025, Tay Ninh has attracted 2,519 projects (1,420 FDI projects, 1,099 domestic projects) with a total investment capital (new investment and capital increase) of 17.65 billion USD and over 222 billion VND.

These figures reflect the strong confidence of domestic and international businesses in Tay Ninh province's friendly, transparent, and dynamic investment environment. Director of the Department of Finance, Truong Van Liep, affirmed: “Building a friendly and trustworthy investment environment means deeper administrative reforms, more transparent governance, and stronger application of digital transformation to reassure investors and encourage long-term commitment to the province. We are determined that in the coming period, Tay Ninh will not only be a place to receive capital but also a sustainable development partner for investors, sharing benefits and responsibilities for the goal of inclusive green growth and prosperity.”

With strong political determination and significant innovation in thinking and action, administrative procedure reform is one of the key issues for the province to build an image of a friendly, service-oriented, and constructive government, where investors can confidently start businesses, expand production, and contribute to sustainable development. This is also the commitment of the provincial leaders. In the coming time, the province will continue to promote reforms, implement mechanisms and policies to ensure equal rights and development environments for the private sector; review and propose to competent authorities the elimination of unnecessary business conditions, overlapping and inappropriate regulations that hinder the development of private enterprises. The province will continue to strive to maintain its investment and business environment among the top 10 localities nationwide.

Speaking to the press at the first Provincial Party Congress, term 2025-2030, Provincial Party Secretary Nguyen Van Quyet said that immediately after the Congress, the new Provincial Party Committee will focus on concretizing the Resolution with an action program, with the main focus being a breakthrough in administrative reform. The province is determined to cut unnecessary procedures, shorten processing times, save costs for people and businesses; promptly remove bottlenecks; and create a truly open and attractive investment, production, and business environment to strongly attract investment.

As of mid-October 2025, Tay Ninh continues to be one of the leading localities in the Southeast region in attracting industrial investment. The province attracted 138 domestic investment projects with a total registered capital of over 43,000 billion VND, of which processing and manufacturing industries accounted for over 70% of the total new investment capital. Regarding foreign investment, 161 new projects were approved with a total capital of over 731 million USD. To date, the province has 3,097 domestic investment projects with a registered capital of 706,018.75 billion VND and 1,932 foreign investment projects with a registered capital of over 24.4 billion USD.

Phuong Thuy

Source: https://baolongan.vn/day-manh-cai-cach-thu-tuc-hanh-chinh-de-thu-hut-dau-tu-a205496.html