In the context of Vietnam's economy increasingly integrating deeply into the world economy, especially in the field of finance and banking, building Vietnamese banking brands with regional and international stature has become an urgent requirement, a vital strategic task. The vast global market brings countless opportunities for Vietnamese banks to affirm their position, but at the same time also poses significant challenges. Only strong brands with clear positioning can survive and develop sustainably in this fiercely competitive environment.
Realizing the importance of building a solid foundation for credit institutions, the State Bank of Vietnam (SBV) has proactively and synchronously implemented many important solutions in recent times. The SBV has had many solutions to promote credit institutions to consolidate a strong financial foundation, improve governance capacity according to international standards, increase information transparency and promote digital transformation in banking activities. These are the key pillars, creating a solid foundation for building a Vietnamese banking brand in a systematic, professional and sustainable manner in the international arena.
On the part of credit institutions, the continuous efforts to consolidate and enhance the Vietnamese national brand are also demonstrated through many synchronous and effective solutions. A clear demonstration of this is the latest ranking results from Brand Finance. According to the announcement of the Top 500 banks with the highest brand value globally in 2025, Vietnam is proud to have 13 banks on the list. Although this number has been adjusted compared to 15 banks in the 2024 ranking, maintaining a significant force in the global top 500 shows that Vietnamese credit institutions are continuing to affirm their position and competitiveness. This becomes even more meaningful in the context of the State Bank of Vietnam's efforts to realize its strategic goals until 2025 and orientations to 2030, including striving to have 2-3 commercial banks in the Top 100 largest banks in Asia.
The potential for elevating Vietnamese banking brands is limitless, but the path to branding, not only in the competitive international arena but also in positioning identity in the domestic market, still faces many obstacles and challenges. This raises a big question: What is the underlying cause of these difficulties? Why has great potential not yet been fully transformed into strong, influential brands?
According to experts, one of the reasons lies in the fact that many banks have not found a specialized direction for truly unique products and services, creating a unique identity as a valuable commitment to customers. In addition, many banks, although having certain marks, have not found an effective "path" to widely spread their brand, conquering the hearts and minds of customers in the global market.
To continue the encouraging achievements and find solutions to the remaining challenges, Banking Times organized the Forum "Solutions to bring Vietnamese banking brands to the world " on May 5, 2025. The Forum was organized with the aim of clarifying the key role of brand positioning strategy in enhancing competitiveness, affirming the position of Vietnamese banks on the world map, completely consistent with the orientation of sustainable development and the national goal of enhancing competitiveness.
This event is not only a regular exchange forum, but also contributes to realizing the ambitious goal set out in Decision No. 34/QD-NHNN dated January 7, 2019 on approving the Development Strategy of Vietnam's Banking Industry to 2025, with a vision to 2030. The specific goal is to strive to have 2-3 commercial banks in the Top 100 largest banks in Asia and have 1-2 banks listed on the international stock market.
The Forum will create a space for open, practical and in-depth exchange between international experts, policy makers, bank leaders and academia. Accordingly, the Forum is honored to have the participation of:
- Mr. Pham Thanh Ha, Deputy Governor of the State Bank of Vietnam
- Mr. Nguyen Anh Tuan, former Editor-in-Chief of Vietnamnet Newspaper
- Dr. Vo Tri Thanh – Director of the Institute for Competitive Brand Strategy Research
- Ms. Thai Huong - Founder - Chairwoman of TH Group Strategy Council
- LPBank leadership representative
- Mr. Peter Verhoeven, Anax Invest Board of Directors
- In particular, the event was honored to welcome and listen to exclusive sharing from Professor John Quelch - who used to hold the position of Vice President of Harvard Business School and important positions at China Europe International Business School (CEIBS). He is one of the world's leading experts in the field of strategic marketing in finance and banking and is known as the "Brand Wizard".
At the forum, leading domestic and international experts will share their insights and valuable international experiences, thereby suggesting successful models in bank brand positioning, especially in the context of the global financial market undergoing strong shifts.
Source: https://thoibaonganhang.vn/dien-dan-giai-phap-dua-thuong-hieu-ngan-hang-viet-nam-ra-the-gioi-163637.html
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