Nghe An businesses test livestream sales on walking streets

For 2 days (November 10-11), Nghe An Province Investment, Trade and Tourism Promotion Center organized a training course on applying artificial intelligence (AI) in e-commerce and livestream sales for businesses in the province. On the afternoon of November 11, units and businesses practiced livestreaming on the walking street. Ho Tung Mau.

Ho Tung Mau walking street currently has dozens of stalls displaying typical products of Nghe An. Photo: Quang An

Mr. Hoang Vinh Truong - Deputy Director of the Provincial Center for Investment, Trade and Tourism Promotion said: The training course has equipped units with skills and knowledge about online sales on social networks, contributing to increasing revenue, "closing orders" easier than traditional methods. In the coming time, we hope that enterprises, production and trading establishments, cooperatives, and craft villages in the province will increase the application of this sales method to bring higher marketing efficiency.

Preparations for the livestream session were carried out quickly. Photo: Quang An

According to the reporter's records, the units participating in the livestream testing on the afternoon of November 11 had carefully prepared products, livestreaming equipment, high-speed networks, etc. During the implementation process, they were all enthusiastically guided by livestream and social media experts.

To attract more customers, in the first livestream session, the units also organized quiz programs, gifts, and shocking discounts for customers who left the earliest comments, interacted the most, or won the winning game... In addition to the main livestream team, there was also a support team to interact and close orders quickly. After being broadcast, the products all had a good number of viewers and buyers.

Livestreaming has helped increase customer reach compared to traditional methods. Photo: Quang An

Units conduct livestream sales on the walking street. Photo: Quang An

In fact, livestream is currently a form of product promotion chosen by many sellers because of the powerful efficiency it brings. It is known that in the coming time, the Center for Investment, Trade and Tourism Promotion of Nghe An province will continue to organize training programs for businesses, units, and business households in the province, focusing on business in the digital age, social networks, helping products of units and businesses reach consumers sooner than traditional methods.

Source: https://baonghean.vn/doanh-nghiep-nghe-an-thu-nghiem-livestream-ban-hang-tren-pho-di-bo-post279815.html