Vietnamese enterprises participate in Anuga Fair 2023, the largest fair ever

This is the world's largest food fair, held annually in the city of Cologne in western Germany. This year, the Fair attracted more than 7,800 exhibiting companies from 118 countries, expected to attract more than 150,000 visitors and workers at the Fair. The Fair received the welcome and attention of Vietnamese export enterprises, and is a very good opportunity to promote the food industry in general of Vietnam.

Opening of the Vietnamese pavilion at the Anuga International Food Industry Fair. Photo: VNA

The highlight of the Vietnamese pavilion at Anuga 2023 is the presence of products that have achieved the Vietnam National Brand in the food and beverage sector. Enterprises with products that have achieved the national brand in general and in the food industry in particular are dynamic enterprises, representing the Vietnamese private enterprise sector.

The Anuga International Food Industry Fair, held every two years, is one of the world's largest and most prestigious food and beverage fairs. This year's Anuga is the largest ever in terms of total exhibition space at the Koelnmesse fairground in Cologne.

Mr. Vu Ba Phu - Director of the Department of Trade Promotion, Ministry of Industry and Trade at the Vietnam National Pavilion at Anuga Fair 2023. Photo: Internet.

Speaking at the opening ceremony of the Vietnam National Pavilion at Anuga Fair 2023, Mr. Vu Ba Phu - Director of the Trade Promotion Agency informed: The Free Trade Agreement between Vietnam and the European Union (EVFTA) has been put into effect since January 2020 in the context of the increasingly good bilateral relations between Vietnam and the European Union, especially in the fields of economics , trade and investment. This agreement is having a positive effect on two-way bilateral trade in which the Federal Republic of Germany and Vietnam are two active members.

The EVFTA is a huge boost for Vietnam's exports, helping to diversify markets and export products, especially agricultural and aquatic products, food products as well as Vietnamese products that have many competitive advantages.

In addition, actively participating in 16 Free Trade Agreements, including important ones such as EVFTA, CPTPP, RCEP... with a market area of ​​nearly 7 billion people, Vietnam is one of the open economies and an important gateway market, promising to bring many great opportunities for food exporters and food processing industry of Europe in general and Germany in particular.

Mr. Vu Ba Phu also said that implementing the National Program on Trade Promotion in 2023, the Ministry of Industry and Trade chaired the organization of the Vietnamese Business Delegation to participate in the Fair, which is one of the direct trade promotion activities with practical significance to support and accompany Vietnamese businesses in the context of the world economy facing great difficulties and challenges in the current period.

This is also an important activity under the Program to build a national brand strategy for the food industry of Vietnam, aiming to build and promote a common, unified image for the Vietnamese food industry in the international market, increase awareness and recognition on an international scale of Vietnamese food, build prestige for the quality and value of Vietnamese food, and optimize added value for food production and processing in Vietnam.

The highlight of the Vietnamese pavilion at Anuga 2023 is the presence of products that have achieved the Vietnam National Brand in the food and beverage sector. Enterprises with products that have achieved the national brand in general and in the food industry in particular are dynamic enterprises, representing the Vietnamese private enterprise sector that always accepts new things to change, improve to suit and modernize the organization, synchronize improvements, focus on smart initiatives to put into practical application.

Anuga 2023 is also an opportunity for businesses with products achieving the Vietnam National Brand to promote and introduce their products, seek partners and demonstrate their leading role in the food and beverage sector, while also promoting the Vietnamese Government's National Brand Program to importers and the international community, especially in the European market./.

Vu Tung