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Community tourism in Muong Long highlands applies digital transformation, adapting to the technology era

Currently, visitors to community tourism sites in Muong Long commune will be guided to locations and services by QR codes. Similarly, in many other localities, community tourism sites are also spreading thanks to the application of digital technology and social networks.

Báo Nghệ AnBáo Nghệ An13/07/2025

Attach QR code for directions

At the end of June 2025, after a trip to community tourism spots in Muong Long commune, Ms. Tran Thuy Lam brought with her quite new information from the villages at the gateway to heaven in Nghe An. Ms. Tran Thuy Lam is from Dien Chau commune. During this summer vacation, after her children finished their exams, Ms. Lam and her family and some friends had a trip to experience tourism in the communes of Western Nghe An.

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Installing signs with QR codes showing directions to community tourism spots in Muong Long. Photo: HT

This is not the first time Ms. Lam has visited tourist destinations in the highlands, including Muong Long, but this trip still brought her many new things.

“Previously, when coming to Muong Long, tourists had to ask the locals for places to go, or contact homestay owners, food and service establishments in advance, and ask them to pick us up or show us the way so we could get to the right address. But now, when we get to Muong Long Heaven Gate, right at the check-in point, there is a billboard with very clear information about the destination, along with QR codes with directions. Just scan it on your phone and you can get to the right place, very interesting and convenient,” said Ms. Tran Thuy Lam.

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Tourists check in at the plum garden at Muong Long Community Tourism Site. Photo: QA

In addition to updating the convenient signboards for tourists, the system of destinations as well as the roads in Muong Long have also been renovated, built to be more spacious and clean. The plum gardens as well as the homestays serving rest and food here are increasingly professional.

In particular, the local people are also the owners of the tourism services here, both the boss/owner, the staff, and the farmers who directly work and produce. With their friendliness and hospitality, they bring tourists a feeling of comfort, naturalness, and ease of blending into village life.

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The peaceful, fresh beauty and unique culture of the ethnic groups in Muong Long attract more and more tourists. Photo: HT

Ms. Lau Y Denh, owner of Y Denh homestay in Muong Long 2 village, Muong Long commune, is an example. In 2021, she and her family renovated their house and registered to establish a homestay to serve tourists. Here, in addition to providing accommodation for tourists, Ms. Denh, her husband and children also grow vegetables, raise chickens and pigs, and prepare meals imbued with the Mong ethnic identity. All homestays in Muong Long follow this approach.

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The activities of Muong Long Embroidery Village contribute to enriching local community tourism services. Photo: HT

From an initial homestay established by the Head of Muong Long 1 village Vu Tong Po, up to now, Muong Long commune has had 6 homestays along with a fairly modern service point called Muong Long Eco. In addition, since the homestay service was established, the Muong Long Agricultural and Community Tourism Cooperative was also established and the Mong Pa Tau brocade embroidery craft village was formed in Muong Long 1 village. This is also the first craft village of the Mong people in Nghe An.

Towards professional tourism

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Billboard promoting destinations in Muong Long. Photo: HT

Ms. Le Thi Van - a member of Muong Long Agricultural and Community Tourism Cooperative - has been involved in community tourism since the early days. Thanks to the support of all levels, sectors and organizations, she and many local households have gradually become more professional in tourism.

On April 24, 2025, the People's Committee of Nghe An province issued Decision No. 1152, allowing the cooperative to use the place name Muong Long to register the collective trademark "Muong Long Community Tourism", and at the same time confirm the corresponding geographical area on the map.

On July 10, 2025, the Provincial People's Committee issued a Decision to recognize "Muong Long Community Tourism Site", creating more motivation for people to boldly and confidently upgrade tourism and service professions in the highlands of Muong Long.

Mr. Vu Ba Ly - Deputy Secretary of the Party Committee of Muong Long commune said that Muong Long people not only know how to grow vegetables, raise chickens and pigs, embroider brocade, but also know how to rely on the strengths, unique customs, habits as well as landscapes and natural conditions in Muong Long commune to enrich services and experiences of community tourism. In addition, there is also support from the Global Environment Fund in terms of funding and experts to train and guide people to develop community tourism based on local strengths.

Billboard promoting destinations in Muong Long
Billboard promoting destinations in Muong Long. Photo: HT

Most recently, the Global Environment Facility’s small projects program has funded the installation of signboards, promoting and introducing destinations in Muong Long. These signs are installed in convenient locations so that visitors can quickly obtain information and look up destinations, easily spreading widely on information systems thanks to the application of digital technology.

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Vang Pa Te eco-tourism experience point in Chao village, Hung Chan commune (Dien Lam commune, old Quy Chau district). Photo: PV

Nghe An has many attractive eco-community tourism destinations, especially in mountainous districts such as Muong Long, Na Ngoi, Chau Tien, Tam Quang... Tourism methods such as those in Muong Long and Hung Chan communes show that they have initially gone in the right direction and have achieved certain effectiveness, contributing to the development of tour products and tourist routes typical of each locality and key tourist areas and destinations, diversifying products and enhancing the tourism image of Nghe An province./.

Source: https://baonghean.vn/du-lich-cong-dong-reo-cao-muong-long-ung-dung-chuyen-doi-so-thich-ung-thoi-cong-nghe-10302195.html


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