Ho Chi Minh City tourism offers a diverse range of products during the peak summer season.

In late May 2025, the tourism market in Ho Chi Minh City was bustling with activity as it launched summer tours to meet the diverse needs of tourists. Tourism and travel businesses were aggressively implementing many new stimulus programs, promising a summer of growth for the city's tourism industry.

From the evening of May 30th, Indochina Sailing Company Limited resumed its sunset cruise tours on the Saigon River. Tourists can enjoy a relaxed and peaceful atmosphere while cruising on the river, watching the sunset over the colorful city named after President Ho Chi Minh, and listening to traditional Vietnamese music .

Sharing their experiences on the tour, tourists highly praised the quality of the product, considering it an ideal space for families and groups of friends to relax after a day of work. The product is also suitable for entertaining business partners and introducing international friends to the beautiful and vibrant city, both during the day and at night.

Tourists enjoy tea and watch the sunset while participating in the tour.

Mr. Nguyen Ky Nam (Phu Nhuan District, Ho Chi Minh City) shared: “I have lived in Ho Chi Minh City for many years, but only after traveling on the Saigon River did I fully appreciate the remarkable development on both sides of the river. I and other tourists get to experience the beauty of the city from a new perspective. With a travel time of just over an hour and starting at 5 PM daily, this tour is suitable for busy people who still want to participate.”

Speaking with us, Mr. An Son Lam, Director of Indochina Sailing Company Limited, said: “In recent times, Ho Chi Minh City has implemented many policies to develop river tourism, and the scenery along the Saigon River has become increasingly attractive. Therefore, our company decided to develop a sunset tour on the Saigon River, targeting the domestic market. This tour is mainly offered during the summer because the sunset on the river is beautiful at this time, and summer attracts many tourists from all over the country to Ho Chi Minh City. We hope this product will help tourists experience the unique culture and tourism of Ho Chi Minh City.”

Traditional Vietnamese music performances are held for tourists on board the Pearl of the Far East cruise ship during the Saigon River sunset tour.

According to travel businesses, domestic tourism with green and sustainable experiences for family, relatives, and friends is expected to be popular during the 2025 summer travel season. Tourists also tend to explore the culture of their destinations, enjoy local cuisine, and discover unique historical sites.

Mr. Pham Anh Vu, Deputy General Director of Vietnam Tourism Media Joint Stock Company, commented: "The number of domestic tourists this summer could see impressive growth, estimated at 15% - 20% compared to the same period in 2024. The demand for diverse travel options, from family trips and team-building activities for businesses to relaxing resort tours, is increasingly popular. In addition, coastal and island destinations, modern entertainment areas, and eco-friendly resorts remain top priorities for tourists this summer."

Capture the beautiful moments of sunset over Ho Chi Minh City.

According to Mr. Pham Anh Vu, familiar domestic coastal destinations such as Da Nang, Nha Trang, Phu Quoc, Vung Tau, Quang Binh, and Thanh Hoa still maintain strong appeal to tourists. Mountain destinations with cool climates such as Da Lat, Sa Pa, Moc Chau, and Ha Giang are also ideal choices for families, especially groups of young people.

Meanwhile, at Ben Thanh Tourism Services Joint Stock Company, the number of family groups is steadily increasing for summer tours and will change significantly as June approaches, the peak summer season. The company expects the number of tour bookings this year to increase by 10-15% compared to the same period last year. According to Ms. Tran Phuong Linh, Director of Marketing and Information Technology at Ben Thanh Tourism Services Joint Stock Company, regarding tourist preferences for the summer of 2025, beach resort tours, ecotourism, and cultural and historical experience tours are currently popular. For domestic tourism, tourists still tend to choose familiar destinations such as Da Lat, Sa Pa, Tam Dao, Phu Quoc, Nha Trang, and Da Nang.

Ms. Doan Thi Thanh Tra, Deputy General Director and Marketing & Communications Director of Saigontourist Travel Service Co., Ltd., said: "Understanding the demand during the summer, a peak season attracting tourists to domestic tours and routes, the company has continuously diversified its tour products to provide tourists with the most meaningful experiences during the summer travel season. According to the company's assessment, the top 5 most popular coastal and island destinations in Vietnam are: Phu Quoc, Phan Thiet, Nha Trang, Quy Nhon, and Cu Lao Cham."

The Southern Fruit Festival, running until August 2025, is expected to create a significant highlight attracting tourists to Ho Chi Minh City.

Launching the 2025 summer tourism season, Vietravel Joint Stock Company marks a shift in its sustainable development orientation with a series of meaningful social activities aimed at protecting natural habitats and spreading the spirit of responsible tourism. Vietravel is launching the campaign "Preserving the Cranes - Preserving Millions of Green Colors," calling on the community to join hands in protecting the habitat of the red-crowned crane – a rare ecological symbol associated with the wetland ecosystem of the Mekong Delta.

Ms. Huynh Phan Phuong Hoang, Deputy General Director of Vietravel Tourism Joint Stock Company, shared: "From June 1st to 30th, through the project called 'Bringing the Cranes Back,' Vietravel will allocate a portion of its profits from tour sales during the summer of 2025 to support Dong Thap province in biodiversity conservation and habitat restoration activities at Tram Chim National Park. This is not only a concrete commitment from the company to nature, but also a call for the tourism community to participate in the 'green tourism' journey - where each trip contributes to creating positive changes for society and the environment."

Children and families experience the tourist atmosphere at Suoi Tien Cultural Tourist Area.

Besides travel agencies, many amusement parks and entertainment destinations in Ho Chi Minh City are simultaneously launching their 2025 summer activities with many practical products. On International Children's Day (June 1st), Suoi Tien Cultural Tourist Area officially opened the Southern Fruit Festival, while Dam Sen Cultural Park held the Southern Flavors and Colors Food Festival, offering many attractive activities for children and families.

In addition, the units continue to implement hundreds of attractive and diverse tourism products in the city, linked to the characteristic tourism products of Thu Duc City and 21 districts and counties, inter-local tours, and newly developed products such as waterway tourism and night tourism, which have attracted the attention and experiences of locals, domestic and international tourists this summer.

According to the People's Army

Source: https://baoangiang.com.vn/du-lich-tp-ho-chi-minh-da-dang-san-pham-cao-diem-he-a421832.html