In 2024, Vietnam tourism has recovered from the Covid-19 pandemic, striving to achieve the set target of welcoming 17 million international tourists and serving 110 million domestic tourists. The strong recovery of Vietnam tourism and the return of tourism activities to a real orbit, along with proactive efforts to grasp the trend of green tourism, Net Zero tourism, building high-end tourism products... in the past year are steps to create momentum for the industry's breakthrough in the coming time.
Strong recovery
The number of international visitors to Vietnam in 2024 will recover after the pandemic thanks to favorable visa policies, enhanced tourism promotion programs; improvements in transport infrastructure, accommodation facilities, entertainment areas, construction and development of new tourism products in line with trends, and prestigious tourism awards presented by international organizations.
By the end of November 2024, Vietnam had welcomed more than 15.8 million international tourists. In November alone, the number of international visitors to Vietnam reached 1.7 million, the highest since the beginning of the year, and an increase of nearly 40% over the same period in 2023. If this speed is maintained in December, it will help Vietnam tourism reach the target of welcoming 17 million international visitors. Domestic tourism after 11 months also served about 110 million visitors. Many key tourist provinces and cities have organized many effective tourism programs, welcoming more international visitors than before the Covid-19 pandemic. And many localities have completed the target of welcoming tourists 2-3 months early, such as: Da Nang, Khanh Hoa, Binh Dinh, Ninh Binh, Ninh Thuan , Thanh Hoa...
Vietnam tourism has received the attention and direct guidance of the Prime Minister as well as the participation of relevant ministries and branches, thanks to which the whole industry has gradually recovered. The bottlenecks and obstacles are gradually being removed to help Vietnam tourism speed up its recovery and development. Since the beginning of the year, ministries, branches, localities and tourism businesses have had synchronous solutions to overcome the inherent weaknesses of Vietnam tourism, helping the tourism industry recover and significantly improve its competitiveness, both in quality and quantity.
Major markets in Northeast Asia are the main drivers of international visitor growth, along with vibrant European markets, thanks to the unilateral visa exemption policy for entry into Vietnam for temporary stays of up to 45 days. Tourism-aviation cooperation is considered a key strategy in attracting international visitors, and in 2024 Vietnam has taken steps to improve this cooperation by expanding the flight network, connecting direct flights from key markets, and upgrading the Noi Bai and Tan Son Nhat transit hub airports to increase the capacity to receive international visitors.
The Vietnam National Administration of Tourism has accelerated the digital transformation process, focusing on building a synchronous and unified smart tourism ecosystem nationwide. In 2024, the promotion and advertising of Vietnamese tourism internationally has also been innovated in content and methods and is quite vibrant. Vietnam Tourism has organized many national tourism promotion events in Laos, Australia, Korea, Russia, France, Germany, Italy, etc. The Prime Minister attended the Vietnam Tourism Promotion and Cultural Cooperation Forum held in Korea (July 2024). At the end of September 2024, the Ministry of Culture, Sports and Tourism organized the first Vietnam Tourism-Cinema Promotion Program in the United States, with many agreements signed.
Vietnam's tourism image continues to be highly appreciated internationally. Vietnam has surpassed many strong candidates to win 3 awards: "Asia's Leading Destination", "Asia's Leading Heritage Destination" and "Asia's Leading Natural Destination". This is the sixth time Vietnam has been honored as "Asia's Leading Destination", making the position of Vietnam's tourism on the world tourism map increasingly affirmed. Vietnam's tourism has focused on substance when effectively exploiting the advantages of cultural resources, natural landscapes, and many world heritages recognized by UNESCO. The World Economic Forum (WEF) last year ranked many indicators of Vietnam's tourism highly.
Create high-end products, capture trends to break through
The tourism system planning to 2030, vision to 2045 (approved by the Prime Minister in June 2024), sets the goal: By 2025, Vietnam strives to become an attractive destination with high tourism development capacity in the world, welcoming 25-28 million international visitors, serving 130 million domestic visitors, directly contributing 8-9% to GDP. This target is 1.5 times higher than the target for 2024, but experts believe that Vietnam can achieve it, provided that it doubles its efforts and requires the tourism industry to accelerate and accelerate, promote synchronous, flexible and effective solutions for sustainable development. In particular, priority is given to promoting and advertising tourism, finding new tourist markets; applying information technology, artificial intelligence and digital transformation; Focus on diversifying and improving the quality of tourism products, especially high-end tourism products, based on exploiting traditional cultural values...
The high-end international tourist segment plays an important role in tourism development. The Vietnamese tourism industry has prioritized the development of high-quality tourism and high-spending tourists. Therefore, in the coming time, the tourism industry needs to invest in developing high-end tourism products, focusing on unique, original, individual, personalized, and sophisticated elements associated with culture, in harmony with nature and the environment, bringing a complete experience to high-end tourists...
In the second half of 2024, the tourism industry and localities have held many conferences, seminars, and thematic forums to find solutions to improve competitiveness, find ways to increase surplus value for destinations, products, and tourism services; towards high-end tourism with high-spending customer segments, and develop sustainable Vietnamese tourism. In particular, the trend of green transformation and carbon-free tourism is set out strategically. Tourism businesses approach and implement green tourism, fulfilling the Government's strong commitment to achieving net zero carbon emissions (Net Zero) by 2050. And tourism businesses are making efforts and creativity to build suitable tours and products, establish a long-term vision, and carefully prepare finances, human resources, and technology to soon have true green tourism and Net Zero tourism.
The positioning of Vietnam's tourism brand has recently gradually changed from low-cost tourism to high-class, quality destinations. Positive signals are that a number of billionaires and many high-spending international tourists have chosen Vietnam to organize important events. Last year, there were more than 10 weddings of Indian billionaires held at the Vinpearl system, along with an event where an Indian pharmaceutical billionaire chose Hanoi, Ha Long (Quang Ninh), Ninh Binh as the places to organize a vacation for his 4,500 employees at the end of August... Signals show that the international MICE tourism market (resort tourism combined with organizing events, conferences, seminars) has improved again, when a group of 1,000 guests from JB Pharma Pharmaceutical Company (India) traveled to Ho Chi Minh City in early December.
The Vietnam National Administration of Tourism has identified synchronous solutions and policies to support the development of high-end tourism products; provide professional services; train high-quality human resources; form an ecosystem to provide high-end tourism products; have promotional campaigns focusing on market segments, products, services, destinations and high-end tourism brands of Vietnam. The agency has also proposed policies to support the development of high-end tourism products, such as: cruise tourism; golf tourism; MICE tourism; shopping and entertainment tourism... at an international level. But the most important thing is that tourism businesses must proactively cooperate closely with each other and with localities to form an ecosystem to provide high-end products and services - one of the important factors helping the tourism industry accelerate.
Although there are still many challenges facing Vietnam tourism, the results achieved in 2024 are the stepping stone for the tourism industry to accelerate next year. The development orientation of Vietnam tourism has been clearly defined as: "Unique products - Professional services - Convenient and simple procedures - Competitive prices - Clean and beautiful environment - Safe, civilized and friendly destinations".
The Vietnam tourism system planning to 2030, with a vision to 2045, is an important legal basis for implementing tourism planning in regions and localities across the country, meeting the requirements of developing tourism into a truly spearhead economic sector. The implementation of "close linkage, smooth coordination, and comprehensive cooperation" by ministries, sectors, localities and tourism enterprises is the key to Vietnam's tourism breakthrough.
Source: https://bvhttdl.gov.vn/du-lich-viet-nam-tao-da-but-pha-20241216102729965.htm
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