One morning in June, a gentle summer rain covered the city with a cool feeling, making people want to slow down in the hustle and bustle of life. At the National Children's Hospital, the atmosphere inside a small room was filled with warmth. There, SHB staff were giving meaningful gifts to families of children with difficult circumstances.
What is special is that these gifts are taken from the internal competition “From Heart to Mind” - where creative ideas are encouraged and honored. Not only a competition, this is also a clear demonstration of SHB’s two core values: Heart and Mind.
When each employee is inspired to innovate and proactively create value, the result is not only work efficiency but also practical actions towards the community. From creativity to sharing, from inner strength to spreading - SHB is gradually realizing the culture of "From Heart to Reach".
When creativity becomes inner strength
At SHB, innovation is not a slogan but a spirit that runs through every activity. Employees are encouraged to “think big from small things”, boldly propose and experiment to create change. Through internal programs such as “From the Heart to the Mind”, “Outstanding Operational Improvement”, SHB is building an environment where everyone has the opportunity to speak up and be heard.
As a member of the project that won the First Prize of the "Kindness and Wisdom" contest 2024, Mr. Nguyen Thanh Trung - SHB Retail Banking Division - shared: "I am very proud to contribute to a humane project, helping to reduce the burden on disadvantaged children."
Not stopping at ideas, many internal initiatives of SHB have been realized into practical products. A typical example is the collection service via SLINK identity account - a solution that won double awards at the Digital CX Awards 2024.
The Digital Payment Solution Project at the National Children's Hospital - also the First Prize of the competition - was implemented to simplify the payment process, helping pediatric patients and their families save time. From field survey to operation, the solution demonstrates the smooth coordination between departments and is a concrete step forward for SHB in the journey of accompanying the digital transformation of the healthcare industry.
Spreading good values for the community, for a sustainable Vietnam
According to SHB representative, the activity of giving gifts to children in difficult circumstances is not simply charity - it is a clear manifestation of the humane culture at SHB, where every employee is imbued with the value of giving. They are creative not only to complete their work, but also to beautify life. Behind the keyboard, behind the counter, they are the ones spreading love.
As a member of the Digital Payment Solution Project at the National Children's Hospital, Ms. Bui Thi My Huong - Transaction Officer of SHB Thang Long Branch - shared: "This is an opportunity for me to live a more meaningful life and contribute to the community." For her, as well as many other colleagues, the culture originating from the Heart is a smoldering but persistent flame, spreading from the Board of Directors to each individual - in both work and daily life.
Throughout more than three decades of development, SHB has always put the word "Heart" as the guiding principle for all activities. Not only focusing on sustainable business, SHB actively participates in community and social security programs launched by the Party and the State. During the Covid-19 pandemic, SHB and businesses in the ecosystem of businessman Do Quang Hien donated a total of more than 1,500 billion VND for epidemic prevention and control.
In 2024, when Typhoon Yagi caused great damage, SHB proactively coordinated with local authorities to support people to rebuild their lives, while waiving and reducing loan interest rates for affected customers - with a total value of up to 150 billion VND. Together with T&T Group and the Ministry of Public Security, SHB implemented a program to eliminate temporary houses nationwide, building hundreds of houses for poor households in Bac Lieu (old) and the northern mountainous provinces (old) such as Son La, Phu Tho, Tuyen Quang, Yen Bai, Ha Giang, Cao Bang... as well as supporting the construction of schools for children of disadvantaged people.
From internal to community, SHB has gradually affirmed its position as not only a bank with strong business development, but also a happy bank, where human values are placed at the center, where each employee feels proud to contribute to the journey: working with Heart - innovating with Mind - spreading with Action.
Thuy Nga
Source: https://vietnamnet.vn/suc-manh-noi-luc-cua-mot-ngan-hang-hanh-phuc-2421593.html
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