The Hai Phong Department of Culture, Sports & Tourism and Grab Company Limited (Grab Vietnam) have just signed a memorandum of cooperation to promote tourism in Hai Phong.
This is one of the important activities after the merger of Hai Duong province with Hai Phong city, turning Hai Phong into a modern megacity with high potential and competitiveness in the domestic and international markets, especially in the fields of industry, agriculture and tourism.
Deploying Hai Phong Food Tour on Grab app
Within the framework of cooperation, Hai Phong City and Grab will accompany each other in promotional activities, stimulating tourism demand for the city's products, services, and tourism on communication channels and mass media.
The two sides will also allocate resources to support the organization of festival activities and events to promote tourism and local cuisine in and outside Hai Phong.
In addition, to digitize the experience of enjoying local cuisine, Grab will deploy a convenient Food Tour version on the Grab application with maps and detailed information about restaurants that have been selected and quality checked by the Department. This version is expected to be available on the Grab platform from early September 2025 to help tourists and residents easily explore and travel to Hai Phong's typical culinary restaurants.
Grab also plans to integrate travel utilities on the Grab app to serve the needs of tourists traveling to and from Hai Phong. It is expected that from September 2025, Grab will launch the Hai Phong Travel Utility Package on the Grab app, including incentives for Grab services and sightseeing tickets, to support tourists in a more convenient and easier way.
Within the framework of cooperation, the two sides also plan to coordinate with the Tourism Association and travel companies to develop new tourism products and destinations, organize promotional events, seminars, and tourism fairs with the participation of reputable domestic and foreign travel companies.
With the support of the Department of Culture, Sports and Tourism of Hai Phong, Grab will conduct training, propaganda and support local food businesses to access digital platforms, open booths on the Grab app and take advantage of promotional tools to increase revenue.
Celebrating local cuisine
To honor local culinary identity, Grab will also coordinate with the Department to organize an Award Ceremony to honor famous local restaurants and implement creative culinary promotion activities.
In addition to cooperating to organize national and international tourism, cultural, sports and aviation events, Grab will also provide seamless transportation solutions to help people and tourists easily travel to festival events.
Mr. Tran Van Ngoc, Deputy Director of Hai Phong Department of Culture, Sports and Tourism, said: "Through cooperation with Grab, a multi-service technology platform with a huge number of users, Hai Phong will reach out more effectively and widely to domestic and foreign tourists. This not only introduces the city's attractive destinations but also provides essential services such as transportation, cuisine and other utilities in a seamless, easy and safe manner. In addition, the association between a state management agency and a leading technology company not only creates a strong communication effect but also affirms Hai Phong's commitment to accompanying and supporting businesses."
Mr. Ma Tuan Trong, Managing Director of Grab Vietnam, shared: "Today's cooperation agreement will help Grab further strengthen and deepen its ties with Hai Phong, creating new growth drivers to optimize regional resources, resonate cultural and tourism resources, and increase Hai Phong's attractiveness to domestic and foreign tourists. We are committed to accompanying and making positive contributions to the city's socio-economic development process, while contributing to spreading local cultural values and identities in a more modern and effective way."
Phan Trang
Source: https://baochinhphu.vn/food-tour-hai-phong-sap-xuat-hien-tren-ung-dung-grab-102250725234421807.htm
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