Mr. Nguyen Viet Anh - Deputy General Director of FPT Shop system said: "For many years, FPT Shop has been loyal to the strategy of focusing on improving customer experience, becoming the leading technology destination in Vietnam. In which, computers are one of the business areas that have been heavily invested in both breadth and depth. Up to now, FPT Shop has developed more than 150 modern standard centers across 63 provinces and cities".
Representatives of FPT Shop and Dell at the meeting on incentive programs for students during the back-to-school season
Following market developments, FPT Shop has noticed that gaming laptops (high-end laptops) are being chosen by the majority of young people. According to statistics, the system's gaming laptop sales have increased by 50% for 3 consecutive years. In addition, the line of computers equipped with 16 GB RAM has also doubled in the first half of the year and contributed to 1/3 of the number of machines sold in the system.
Explaining this trend, FPT Shop representative added: "There is currently a need to upgrade computers to ensure both learning and entertainment when the computers purchased before the epidemic period cannot meet the requirements. Laptops with higher configurations at reasonable prices, especially computers equipped with 16 GB RAM (instead of the basic 8 GB) while only spending an additional 400,000 VND without worrying about the computer slowing down during long-term use and without warranty risks if the RAM is automatically upgraded, are also chosen by many young people. Therefore, gaming laptops and 16 GB RAM laptops are also the product lines that FPT Shop aims to focus on and provide the most diverse market in this year's 'back to school' season".
In the immediate future, on June 19, FPT Shop and Dell Technologies Vietnam signed a strategic cooperation agreement to prepare for the back-to-school season. This event not only strengthens the partnership between the two sides but more importantly, it also brings customers more quality options at good prices for Dell's gaming laptop line.
FPT Shop aims to focus on gaming laptop products.
Students and teachers will have the opportunity to experience the latest and highest quality technology products from Dell at reasonable prices and attractive after-sales policies through this cooperation with FPT Shop. Mr. Vu Van Truc - Director of Distribution and Retail Channel of Dell Technologies Vietnam shared: "Over the years, Dell and FPT Shop have built a sustainable and effective partnership. In the coming time, Dell will focus on further developing the gaming laptop segment to meet market demand and we hope that FPT Shop will always be a major partner of the company".
It is known that the special preferential program for students to buy laptops is a unique mark of FPT Shop in the ever-vibrant technology retail market. The system identifies students as a special group of customers who need maximum support. Accordingly, FPT Shop has been building a product system exclusively for students from all brands across many price segments.
On the occasion of the upcoming school year, FPT Shop aims to provide nearly 200,000 laptops to students with attractive special offers, including: up to 50% discount, additional discount of up to 5 million VND (up to 10%), additional 1-year warranty, 100% gift and 0% interest installment payment. As the No. 1 laptop retailer in terms of gaming laptop market share in Vietnam (according to GfK data), FPT Shop is the pioneer in putting 50,000 gaming laptops on the shelves for only 10.99 million VND.
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