TPO - A An Rice - a brand of Tan Long Group is honored to be recognized as a National Brand (NBR) in 2022. More specifically, A An Rice is also the first Vietnamese rice brand to successfully export to an extremely demanding market like Japan.
To be recognized as a National Brand, brands must undergo a rigorous selection process by the Organizing Committee based on three criteria: "Quality - Innovation, creativity - Pioneering capacity". Enterprises with products achieving National Brand in particular not only demonstrate excellence in production and business tasks but also uphold the spirit of social responsibility, join hands with the whole country during the COVID-19 pandemic, support people to overcome the consequences of storms and floods and many other noble acts. It is these enterprises that have contributed to the growth of the value of Vietnam's National Brand. [caption id="attachment_1195858" align="aligncenter" width="645"] 
A An rice is recognized as a National Brand 2022[/caption] The recognition of domestic brands has become a strong launching pad to help businesses, including A An rice of Tan Long Group, gain more confidence in the flow of trade, create competitiveness in the international market, and be worthy of being leading businesses in the fields they participate in. And, proudly, after only 3 years of official launch, A An rice was honored to receive the title of National Brand for the first time. Pioneering Vietnamese rice brand in the Japanese market The event of successfully exporting a domestic rice brand internationally is a bright spot in the story of efforts to increase the value of rice grains, bringing the Vietnamese rice brand to the world . Because, after many years of having to package under the name of foreign importers, Vietnamese rice has had the opportunity to be recognized and build a name, especially for a market that is always very strict in terms of food safety standards like Japan. According to the leader of Kiraboshi Bank - the unit connecting Tan Long Group with businesses importing and distributing A An rice in Japan, Vietnam is the second largest foreign community in this country with more than 450,000 people, however, there is no Vietnamese rice brand sold in supermarkets and stores for people to use. [caption id="attachment_1195863" align="aligncenter" width="645"] 
A An rice products at Japanese supermarkets[/caption] However, Japan is a very demanding market for agricultural imports. Therefore, the success of A An rice is first of all the success of the enterprise in bringing homegrown products to serve Vietnamese people, then the opportunity to spread the product to the Japanese and other Asian communities. After the successful export of A An rice to Japan, Tan Long Group has just officially signed a cooperation agreement with Kiraboshi Bank in November 2022, developing a deep relationship with international partners to expand links with other businesses, importers and distributors in Japan; opening up the prospect of bringing more Vietnamese branded products developed by the Group to this market. It is known that in addition to Japan, A An rice has also appeared in the German, Czech and Swedish markets. Investing heavily for clean rice commitment Domestic consumption trends are increasingly interested in choosing safe, branded products. A An Rice was born from the desire to serve quality-controlled specialty rice products with the criteria of delicious - clean - safe; constantly improving and innovating to enhance product quality as well as customer service. Up to now, the product lines of fragrant rice in bags ST21, ST24, ST25, Japonica and shrimp rice, organic rice under the A An brand have become trusted brands in millions of meals across the country. [caption id="attachment_1195866" align="aligncenter" width="645"] 
A An rice products are displayed at the Vietnam International Food Industry Exhibition 2022 along with other THQG products[/caption] To ensure the quality of rice meets the demanding export markets, Tan Long Group said it will continue to focus on developing raw material areas, improving modern infrastructure and building points of sale nationwide. Developing raw material areas aims to ensure a stable supply of quality rice and output, linking with farmers and cooperatives to effectively implement traceability. Be proactive in handling issues to limit post-harvest losses, maintain the best quality of rice through investing in drying kilns and modern rice processing factories. Currently, Tan Long Group is in the process of completing the Hanh Phuc rice factory (Tri Ton - An Giang ). This is considered the largest and most modern factory in Asia.
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