How do GenZ enjoy Vietnamese coffee and tea?

Enjoying coffee and tea is gradually becoming a part of Gen Z. Some people choose coffee to start their mornings, while others turn to tea as a way to relax amidst the hustle and bustle. However, what is noteworthy is not only the frequency of drinking but also how Gen Z approaches and sticks with each cup of tea and coffee.

GenZ enjoys Vietnamese coffee and tea

No longer confined to the space of street stalls or family tea tables, Vietnamese coffee and tea are now appearing in modern-style shops - where lighting, interior design and the overall experience are as important as the taste. Gen Z seeks out these spaces not only to enjoy, but also to work, meet friends or simply "check-in" and share on social networks.

With an open mind and new consumption habits, Gen Z approaches coffee and tea with a different mindset. While previously strong filter coffee was a familiar choice, now cold brew, latte, macchiato or fruit tea have become popular trends.

Coffee Talk "Gen Z's Trendy Drink"

Within the framework of the program "Honoring Vietnamese coffee and tea" for the 3rd time in 2025, at 9:30 am on May 18, in the main lobby of Giga Mall, the Coffee Talk program took place with the theme "Trendy drinks of Gen Z".

Special guests of the program include:

- Mr. Do Duy Thanh - Director of FnB Director Consulting Company, expert in consulting on strategy and operations of food and service chains and complexes.

- Mr. Tran Nhat Vu, Co-founder, Chairman of Phuc Tea brand chain with more than 143 stores in Vietnam and Happi Tea in the Philippines.

Tea is no longer just black tea or lotus tea, but can be peach tea, jasmine tea mixed with milk, with all kinds of toppings - showing the blend between tradition and modernity, between personal taste and market diversity.

In particular, in the eyes of Gen Z, Vietnamese coffee and tea are no longer just drinks but also experiences. They care about the origin of the product, the preparation method, and the story behind each brand. Many young people prioritize choosing domestic products, from brands that emphasize the "farm to cup" factor, use clean ingredients, environmentally friendly packaging, and carry local cultural identity. This demonstrates a conscious consumption trend, while affirming the role of Gen Z as not only a consumer but also a "renewer" of Vietnamese coffee and tea drinking culture.

Choosing a coffee or tea product today is not only based on taste, but also influenced by many factors such as brand style, personal feelings, customer experience and even the ability to share on social networks.

A cup of coffee now is not just for drinking but also has to be "beautiful" and "quality". This clearly reflects the personalization and diversity in consumer behavior of Gen Z.

GenZ enjoys Vietnamese coffee and tea

There is no denying that Gen Z is breathing new life into the Vietnamese coffee and tea market. They have a respect for traditional values, along with a desire for variation, innovation and creativity. Filter coffee still has its place, lotus tea is still loved – but it exists alongside new, experimental options that are in tune with the spirit of the times.

Vietnamese coffee and tea are changing – not only in the way they are enjoyed but also in the image they represent. And Gen Z, with their open minds, unique aesthetic tastes and ability to connect with the community, is contributing to shaping a new look for two drinks that have been deeply attached to Vietnamese life.

Mr. Nguyen Van Dung, 20 years old, from Thu Duc, shares about the young people's approach to Vietnamese coffee and tea.

Not only is it a stand-alone highlight, the 2025 "Honoring Vietnamese Coffee and Tea" Festival is also the opening event for a series of summer activities lasting from May to August at Gigamall. Immediately after the festival, customers will experience:

• Summer festival campaign 2025 - with the vibrant "Safari Adventure" theme and giant forest creature models full of surprises.

• Summer Private Sale with hundreds of discounts up to 50% at all stores.

• Unique entertainment areas using Shoppertainment technology pioneered in Vietnam: Light City High-Tech EntertainmentEducation Area (6th floor), Alpha Games entertainment complex (B1 floor), Rainbow Jungle (6th floor), Van Gogh & Monet multi-sensory interactive exhibition (8th floor)...

• Minigames and special gifts for customers shopping or checking in at the summer event series.

With careful preparation and thorough investment, Gigamall hopes to bring a summer full of color, energy and joy to every family - in line with the orientation of becoming the leading entertainment - shopping - cultural destination in Ho Chi Minh City.

Source: https://nld.com.vn/genz-thuong-thuc-ca-phe-tra-viet-nhu-the-nao-196250517194946982.htm