Get on Hanoi kicks off the 'Green Journey 2026' campaign.

True to its name, "Green Journey," Hanoi aims to develop tourism in 2026 in conjunction with nature conservation, cultural heritage preservation, and a strong sense of community responsibility.

Get on Hanoi 2026 marks the beginning of Hanoi's green tourism year - Photo: M. PHUC

On the evening of January 30th, the Hanoi Department of Tourism organized the "Get on Hanoi 2026 - A Green Journey" program, marking the beginning of the tourism year with a green and sustainable development message.

"The Green Journey" is not just a message for a tourist season, but also clearly reflects Hanoi's strategic direction in building the image of a "safe - friendly - high-quality - attractive" destination.

Following the success of the Get on Hanoi programs from 2022 to the present, Get on Hanoi 2026 is the first highlight of the year for the capital's tourism industry.

Speaking at the event, Mr. Tran Trung Hieu, Deputy Director of the Hanoi Department of Tourism, said that the "Green Tourism Journey" that Hanoi tourism is pursuing is also a journey of responsibility - responsibility to our ancestral heritage, to the living environment today, and to future generations.

This journey also reflects the belief that Hanoi can absolutely become a leading destination for green tourism, cultural tourism, and experiential tourism linked to historical, cultural, and artistic values ​​in the region.

In the coming period, Hanoi's tourism will focus on developing in a green, circular, and sustainable direction, strengthening regional linkages, international cooperation, digital transformation, and placing the experience and satisfaction of tourists at the center.

By 2026, Hanoi aims to attract over 35.8 million visitors, including over 8.6 million international tourists. Total revenue from tourism is projected to exceed 160,000 billion VND.

Hanoi announces and presents decisions for three new tourist destinations in the city - Photo: M. PHUC

At the event, the Hanoi Department of Tourism announced and presented certificates of recognition to new tourist destinations and a collection of over 80 unique tourism experiences in Hanoi.

Three tourist destinations were awarded official recognition: the Hanoi Botanical Garden (Tay Tuu ward), the Thiet Ung fine art wood carving village, and the Thuy Lam tourist site in Thu Lam commune.

These destinations are rich in cultural, historical, and natural landscape values, contributing to the diversification of tourism spaces in suburban and outlying areas, and connecting local communities with sustainable tourism development.

Following the Get on Hanoi 2026 program, many exciting events will be held at the Tay Ho Creative Cultural Space over the weekend.

On January 31st, the "Mong New Year on the Streets 2026" program recreated the traditional New Year atmosphere of the Mong people with the Gau Tao Festival, art and cultural competitions, a men's and women's beauty contest, a talk show "Mong Culture in the Contemporary World ," along with spaces for folk games, food, and cultural stalls…

On January 1-2, the "Gia Lai Tourism Festival in Hanoi" showcased tourism in Gia Lai province and the National Tourism Year - Gia Lai 2026, featuring exhibitions of tourism, cuisine, specialties, traditional handicraft demonstrations, ethnic musical instruments, and Central Highlands gongs…

NGUYEN HIEN - M.PHUC

Source: https://tuoitre.vn/get-on-hanoi-mo-man-cho-hanh-trinh-tuoi-xanh-2026-20260130221349804.htm