Decoding Vinasoy's goal of reaching 'world-class' status.

When Vinasoy shared its goal of "creating a world-class plant nutrition ecosystem by 2030," many questioned its feasibility. So, what has Vinasoy been doing, and what foundations does it have to realize this aspiration?

Consistency in strategy focuses on "core" competencies.

Throughout its more than 25-year history, Vinasoy has earned widespread trust through its dairy products made with soybeans as the core ingredient. Few people know that, stemming from a desire to provide products that benefit consumers' health and to anticipate the trend of plant-based food consumption, Vinasoy's leadership quickly defined its business strategy as focusing on developing a comprehensive ecosystem and plant-based nutritional solutions, contributing to the healthy lives of consumers.

Vinasoy has partnered with farmers to provide technical guidance, assist in cultivation and production, and purchase soybeans to create a sustainable raw material supply area. (Photo: Provided)

From the beginning, Vinasoy focused solely on soybeans, producing soy milk products and investing systematically in developing sustainable soybean raw material areas throughout the country. Today, the Vinasoy Soybean Research and Application Center (VSAC) possesses a soybean gene bank with 1,533 valuable soybean lines/varieties offering superior yield and quality.

Modern and automated production lines enable Vinasoy to confidently expand globally . (Photo: Provided)

In addition, Vinasoy launched two state-of-the-art, world-class factories in Bac Ninh and Binh Duong, respectively, bringing the total capacity of all three factories to 390 million liters per year. As a result, Vinasoy became the first and only soy milk producer in Vietnam to be among the top 5 largest soy milk companies in the world for four consecutive years (according to Global Data).

With Fami soy milk as its flagship product, for many years this company has continuously researched and introduced to the market soy milk products with many different delicious flavors, meeting the diverse needs and ever-changing preferences of consumers.

Most recently, in mid-2022, Vinasoy made a breakthrough by launching Veyo Yogurt, a plant-based drinking yogurt made from naturally fermented milk and five premium nuts.

All of this demonstrates Vinasoy's consistent roadmap: developing core competencies in depth, centered around its product line ranging from soy nutrition to plant nutrition.

Step by step, we are demonstrating our ability to conquer the goal of "globalization".

Since the end of 2022, the challenges facing Vietnamese businesses have increased significantly as the global economy has been heavily impacted by the aftermath of the Covid-19 pandemic, prolonged supply chain disruptions, droughts, climate change, and rising global prices of raw materials and agricultural products. Despite this unfavorable outlook, Vinasoy has remained steadfast in its focus on a single product line, concentrating all its resources and efforts on shaping and leading the industry, and ultimately aiming to "create a world-class plant-based nutrition ecosystem by 2030," as envisioned by Vinasoy. While this goal may seem ambitious at first glance, tracing Vinasoy's progress reveals meticulous preparation and significant achievements in its journey to bring Vietnamese brands to the global market.

Vinasoy is gradually asserting its leading position by being present in major supermarkets in international markets. (Photo: Provided)

With its core expertise in the soy milk industry, the "made in Vietnam" soy milk brand has consistently made its mark on the map of major, high-potential export markets, appearing in most large supermarkets in China, Japan, South Korea, and the United States.

Immediately after China reopened following the Covid-19 pandemic, Vinasoy's Fami products were available in three major supermarket chains. First was Beiguo Supermarket in Hebei, with 58 large stores in Beijing, Tianjin, and Hebei. Next was Wushang Merchant Supermarket with 70 stores in Wuhan and Hubei. And notably, the state-owned Vanguard Supermarket, the most influential supermarket chain in China, had 48 stores.

In Japan, Fami soy milk has a widespread presence across almost the entire country, with Asian stores and supermarkets spread across 45 out of 47 prefectures. In addition, Fami is also available in nearly 200 Asian stores in the US and Vietnamese-owned convenience store chains in Seoul, South Korea. These are positive signs, creating momentum for the future development of Vinasoy's ecosystem of plant-based nutritional products in the international distribution channel.

As a global consumer trend, the potential of the plant-based nutrition market is enormous. Many domestic and international businesses will undoubtedly compete to enter this arena. However, observing Vinasoy's development reveals a convergence of favorable factors: a commitment to consumer health from its inception, and a quarter-century of dedicated research and adoption of new technologies. Alongside the opportunity to "create a world-class plant-based nutrition ecosystem by 2030," Vinasoy faces numerous challenges. But with these foundations, we can confidently believe that the day Vietnamese businesses establish themselves internationally in this field is not far off.

Source: https://baoquocte.vn/gia-i-ma-mu-c-tieu-cha-m-de-n-da-ng-ca-p-the-gio-i-cu-a-vinasoy-234110.html