What's so special about the halftime show of the 2026 World Cup final?

What model will the 2026 World Cup final's halftime show follow?

The Halftime Show is a concept that has never appeared in any World Cup final in history. But at the 2026 World Cup, the Halftime Show will become a program that generates significant interest among fans worldwide .

What is a Halftime Show? Simply put, it's a performance held between halves of a game. More specifically, for the 2026 World Cup, the Halftime Show is modeled after the Super Bowl, a series of impressive and familiar performances during halftime in the American football championship.

Previously, pre-World Cup final performances were nothing new to fans. But this time, the Halftime Show of the 2026 World Cup final is sure to grab everyone's attention and generate considerable interest, even though it has nothing to do with football.

The reason the Halftime Show is held is, of course, related to… money. The world football governing body (FIFA) is always very "savvy" about making profits in every aspect, so "cultural power" is one explanation for the appearance of the Halftime Show, along with its enormous commercial value.

The FIFA-confirmed Halftime Show for the 2026 World Cup final will feature a star-studded lineup including renowned female singers Madonna and Shakira, and the South Korean boy band BTS. Madonna is already extremely famous among generations of international music listeners worldwide, known as the "Queen of Pop," and is the best-selling female artist of all time.

Shakira is equally special, as this talented Colombian singer has performed at numerous World Cup finals, becoming a true musical superstar familiar to football fans through songs like "Hips Don't Lie" (World Cup 2026), "Waka Waka" (World Cup 2010), and "La La La" (World Cup 2014). At the 2026 World Cup, Shakira will perform a song titled "Dai Dai".

As for BTS, why will they appear at the Halftime Show when many believe the performance should have been given to a group from the host country? FIFA doesn't need to answer much, because BTS has such a huge influence on music listeners, and naturally, the profits they generate are promised to be at the maximum level.

BTS, also known as Bangtan Boys, is a South Korean boy band formed by Big Hit Entertainment in 2010 and managed since 2013. The group consists of seven members: Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook. FIFA placed so much faith in BTS that they called their performance at the Halftime Show a "cultural milestone." Their appearance was even more anticipated by fans as it marked the group's reunion after a three-year hiatus to fulfill their military service.

Most recently, BTS demonstrated their "power" when their album "Arirang" made history on the Billboard 200 by holding the top position for the ninth consecutive week. Therefore, FIFA is confident that BTS's collaboration with Madonna and Shakira will create a truly spectacular Halftime Show at the 2026 World Cup final.

Source: https://danviet.vn/halftime-show-cua-tran-chung-ket-world-cup-2026-co-gi-dac-biet-d1429652.html