Attractive goods at fair in Tam Ky

Most of the fair participants in Tam Ky sold their products. Photo: VINH LOC

Everyone is happy

Although she had prepared goods for the 3-day fair (May 15-18), on May 16, Ms. Ngo Thi Thu Van (Nhat Linh General Agricultural Service Cooperative in Tien Canh Commune, Tien Phuoc) had to immediately call her family to bring more goods down.

“Luckily, Tien Phuoc is nearby so the goods are available in time for customers, they buy so quickly,” said Ms. Thu Van. After 3 days of exhibition, Ms. Van’s sales were more than 12 million VND.

Similarly, at Le Anh bakery (Dien Nam Trung ward, Dien Ban), all the cakes were sold out by the evening of May 15. As of the morning of May 18, Ms. Le Thi Anh (owner of Le Anh bakery) had to call home 7 times to send more goods for sale, each time more than 10 kilos of various cakes.

After 3 days, Le Anh's sales revenue reached nearly 15 million VND. This is a positive number because each package of cake costs only a few tens of thousands of VND.

The 2025 Exhibition of OCOP products and agricultural products of Quang Nam province organized by the Department of Agriculture and Environment took place from May 15 to 18 in Tam Ky City, attracting nearly 150 booths of OCOP products and typical agricultural products of Quang Nam and Da Nang City. According to the records, most of the sellers were excited because of the high revenue.

Ms. Ho Thuy Ngan - Ngoc Linh Forestry Joint Stock Company (Tra Mai commune, Nam Tra My) affirmed that compared to other places, sales at fairs held in Tam Ky city are always twice as high.

Attending this exhibition, in addition to the main product of ginseng soaked in honey, Ms. Ngan also sells medicinal products from the forest such as banana seeds, bitter melon, green lim mushrooms, etc. "Almost every fair held in Tam Ky, everyone sells out, so everyone is happy" - Ms. Ngan said.

Customers understand the product

According to the representative of the Department of Industry and Trade, the reason why rural products and OCOP products sold at fairs held in Tam Ky are always effective is because their quality and brand have been affirmed.

Consumers shop a lot at trade fairs held in Tam Ky. Photo: VINH LOC

In addition, most of the rural products and OCOP products of Quang Nam are made from natural materials, have quality and have their own characteristics, so consumers trust and use them. In particular, reasonable prices are also a factor that increases the attractiveness to customers.

“Of course, we cannot ignore the promotion and marketing of these products. Through many strong trade promotion and introduction programs from functional agencies and local authorities, we have helped raise consumer awareness of the value of rural products and OCOP products,” analyzed a representative of the Department of Industry and Trade.

During the 3 days of the event, a number of trading activities and live sales on TikTok were also implemented by the organizers, helping many businesses, cooperatives, and production households introduce products and reach customers quite well.

Ms. Tran Thi Kim Lien - owner of Kim Lien Tea business revealed that in just one short livestream selling session, 60 orders were closed, more importantly, she connected with 2 distributors in Da Nang City. Preliminary statistics from the organizing committee show that after nearly 3 days of exhibition, the average revenue per booth per day was about 5 million VND, especially high-value booths such as agarwood, cereal powder... had revenue of 7 - 10 million VND.

According to Ms. Pham Thi Duy My - Director of Duy Oanh Green Agriculture Cooperative (Duy Xuyen), the main factor creating "sudden" consumption at fairs held in Tam Ky is that people here and neighboring areas understand and know about the quality of OCOP products.

In particular, they also understand the community element in each product because it is produced by cooperatives or production groups, so when buying OCOP goods, in addition to peace of mind, consumers also feel that they are supporting the development of the local community.

“In general, the combination of product quality, reasonable prices, spacious trading spaces at fairs, and effective marketing strategies have helped rural products and OCOP products sell well at fairs held in Tam Ky,” said Ms. Duy My.

Source: https://baoquangnam.vn/hang-hoa-hut-khach-tai-hoi-cho-o-tam-ky-3155188.html