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Co.op's 'green' private label products attract customers

VTC NewsVTC News21/03/2024


Customers highly appreciate the program when environmentally friendly products are displayed by Co.opmart and Co.opXtra with attractive promotions.

In addition to encouraging suppliers and partners to respond to "green living", Saigon Co.op also increases the number of environmentally friendly products in the Co.op private label group such as: paper straws, cups, plates, bowls; biodegradable plastic gloves; biodegradable plastic food bags; biodegradable wet wipes; shopping cloth bags... with preferential prices from only 8,900 VND.

Co.op private label products attract customers thanks to prices that are 5 - 20% cheaper than leading products of the same type.

Co.op private label products attract customers thanks to prices that are 5 - 20% cheaper than leading products of the same type.

The program “No Nylon Bag Day” every Thursday, giving bonus points to customers who use environmentally friendly bags, reusable bags… when shopping at Co.opmart, Co.opXtra… is enthusiastically supported by customers. It is estimated that the amount of Nylon bags given to customers on this day is 20-30% lower than on other days.

Thanks to the advantage of distribution at supermarkets in the system, Co.op private label products are priced 5-20% lower than leading brands; when organizing promotional programs, prices continue to be discounted even more.

For the fresh food industry, supermarkets also cooperate with partners who are enterprises and cooperatives with specialized farms, applying high technology in production, preservation, packaging, and transportation to meet high quality standards, thereby ensuring product quality.

In particular, many domestic brands have joined hands with Co.opmart and Co.opXtra to develop Co.op private label products. This shows that Co.op private label products not only benefit consumers or retailers, but also support the development of Vietnamese businesses.

Co.op private label launches many environmentally friendly products.

Co.op private label launches many environmentally friendly products.

The preferential prices of Co.op private label products in the program "With Co.opmart, I choose to live green" include: Co.op Select paper cups in sizes from 11,200 VND to 18,200 VND; Co.op Select paper plates/oval paper plates/paper bowls in sizes from 18,300 VND to 27,900 VND; Co.op Select paper-wrapped straws, 25 pieces, priced at 12,000 VND/pack; Co.op Finest biodegradable wet wipes, 50 pieces, from 66,900 VND to 53,500 VND/pack.

Co.op Select food plastic bags in all sizes from 8,900 VND to 16,200 VND; Co.op Select 36cm non-woven PP bags; Co.op Select thermal bags from 11,500 VND to 28,500 VND; Co.op Happy colored garbage bags 1kg in all sizes from 55,000 VND to 43,900 VND/pack; Co.op Select Japanese cucumbers are now 33,900 VND/kg; Co.op Select greasy lettuce is now 68,900 VND/kg.

Sweet cabbage, green cabbage, and bok choy from Da Lat Co.op Select 450 are priced at 14,500 VND/package; Beef tomatoes from Co.op Select are now 37,900 VND/kg; Chinese cabbage from Co.op Select are now 24,900 VND/kg; Green-skinned grapefruit from Co.op Select is now 49,900 VND/fruit; Vegetable oil from Co.op Select 5l is now 199,000 VND/bottle, with a free 1L bottle of the same type; White sugar from Co.op Happy 2kg is now 49,500 VND/package...

The program "With Co.opmart, I choose to live green" continues to take place across the Co.opmart and Co.opXtra systems until March 27:

- With Co.opmart I choose to live green: direct discount up to 30% on organic products, environmentally friendly, good for health.

- Fresh - Quality - Sweet home-cooked meals: rotating discounts of 15 - 30% on fresh foods: vegetables, tubers, fruits, beef, pork, poultry, seafood, marinated foods...

- Program for member customers: many programs "The higher the level, the deeper the discount", "Super Speed 5K Member Privileges", "No Nylon Bag Day with 3,500 Green Ambassadors", "Tuesday to accumulate points", "Accumulate stars to redeem Dove gifts" with discount offers, bonus points, and gift vouchers to thank loyal customers.

- Program on online channel: giving bonus points, discounts, mini game "I choose to live green" to hunt for discount vouchers of 30,000 VND, 50,000 VND,...

Please scan the QR code to experience:

Co.op's 'green' private label products attract customers - 3
Nhat Le


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