The journey of the elite: from property ownership to luxury experiences

For the elite, wealth is not only measured by numbers but also by the way they enjoy life. A bespoke vacation on a private beach, a dinner designed by a Michelin-starred chef, or a health care package integrated with modern technology… all are personalized to create an inspiring journey of “living prosperously”.

From “financial prosperity” to “sublimation in every life experience”

According to research from Proven Partners, health factors top the priority list of 90% of the super-rich when they look for real estate to settle down. Nearly 30% of consumers from all income levels are also willing to pay more for real estate projects with health care features. This is not limited to the Vietnamese market, but a global trend.

Today’s super-rich are willing to spend hundreds of thousands to millions of dollars to have unique, personalized and absolutely private experiences. Their top choice is the “silent travel ” journey – where the mark is not on the destination, but on the feeling of conquest and isolation.

The numbers and consumer behavior above clearly show that the modern elite no longer measure success by the length of the bank account, but by the depth of each experience – and most importantly, it must be “my” experience. They aim for quiet, privacy, being understood and served according to their needs, not just superficial flashiness.

This profound change is placing new demands on financial institutions: the role of banks is no longer limited to holding money or providing financial products. Banks for the wealthy need to become companions, who understand the lifestyle, behavior, and expectations of their customers, not only to manage assets, but also to contribute to creating lifestyles.

Banks are no longer “transaction offices” but “living ecosystems”, where every touch carries a personal, classy and empathetic mark.

Creating "Upper Class Style" for the Elite

In Vietnam, VPBank is one of the few pioneering banks to capture and lead this trend. As an annual program, “Upper Class Style” is constantly upgraded every year.

Entering 2025, VPBank continues to expand international cooperation, upgrade privilege content and promote the message "Live Prosperously".

With the “Upper Class” privilege program, VPBank not only offers high-end financial products, but also designs an entire experience ecosystem exclusively for upper-class customers – those who not only want financial security, but also aspire to enjoy a full life.

VPBank's "upscale style" promotes the message "Live prosperously".

“High-class style” is not just a regular preferential program, it is a philosophy of life, where privilege does not lie in material value but in the sophistication and depth of each experience.

With 3 prosperity values: Wealth - Health - Travel, VPBank Diamond has opened the door to a comprehensive and inspiring lifestyle for the Vietnamese elite.

The program is uniquely personalised. Each benefit is tailored to the individual customer’s needs, behaviour and wealth.

At VPBank, VPBank Diamond members not only have access to a leading portfolio of financial products, but also connect with hundreds of domestic and foreign partners.

From luxurious vacations at Banyan Tree Lang Co, 5-star resorts in Phu Quoc, Hoi An, to luxury resort services and golf courses in Singapore, Thailand; from afternoon tea at Capella Hanoi to exquisite fine dining experiences, or health care chains at leading medical centers such as FV Hospital, Vinmec, Raffles Medical (Singapore)... with high-end health check-up packages, personalized medical care roadmap.

In particular, wellness travel services - combining relaxation and health care - are also integrated, keeping up with the global prosperous living trend and designed to reflect the lifestyle of the leader.

Not stopping there, VPBank is also the first bank in Vietnam to build a special privilege system for million-dollar family customers - HNW Family and UHNW Family.

This is a strategic move, not only affirming the pioneering position in the field of Priority Banking and Wealth Management, but also demonstrating a long-term vision: accompanying customers on the journey of prosperous life, not only today but also in the future. Privileges for this group include a series of family bonding activities such as workshops, luxury retreats, private family vacations or financial education programs for the next generation.

In the financial sector, the ability to provide investment advice and design personalized solutions is vital. VPBank Diamond offers a flexible financial product system, with in-depth advice based on each customer's "financial picture". From domestic and international investment opportunities, risk management, asset planning to asset preservation for the next generation - all are integrated in the ecosystem that VPBank has built.

The technology experience is also a differentiating point. With just a few steps on the VPBank NEO application, customers can easily book services, access privileges and receive dedicated support from a personal consultant. The simplicity of the digital experience, combined with personalized services, has created a new standard - where the bank is no longer a place to "keep money", but becomes a reliable companion in every decision of life.

“Through the program, VPBank wishes to convey the message of a comprehensive prosperous life where stable finance (Wealth) is the launching pad, health (Health) is the foundation, and valuable experiences (Travel) are the catalysts to help customers enjoy the journey of life in the most complete and meaningful way,” said a VPBank representative.

To learn more about the “Phong vi thuc luu” program, please visit: https://diamond.vpbank.com.vn/privilege?k=diamond_position

Source: https://nhandan.vn/hanh-trinh-cua-gioi-tinh-hoa-tu-so-huu-tai-san-toi-nhung-trai-nghiem-thuong-luu-post871449.html