Meeting of the Communications Subcommittee of the 9th Buon Ma Thuot Coffee Festival 2025

On the afternoon of November 26, the Communications Subcommittee of the 9th Buon Ma Thuot Coffee Festival in 2025 held a meeting to give comments on draft contents related to propaganda work for the Festival. Comrade H' Yim Kđoh, Vice Chairman of Dak Lak Provincial People's Committee, Head of the Communications Subcommittee chaired the meeting.

Delegates attending the meeting

At the meeting, the Subcommittee approved the following drafts: Information and communication plan for the 9th Buon Ma Thuot Coffee Festival in 2025; Plan to organize the Digital Content Creation Contest to promote the Coffee Festival on the Internet within the framework of the 9th Buon Ma Thuot Coffee Festival in 2025; Decision on promulgating criteria for selecting enterprises to carry out Festival communications; Decision on establishing the Organizing Committee, Jury, Secretariat of the Digital Content Creation Contest and Draft Decision on Establishing the Working Group of the Communications Subcommittee for the 9th Buon Ma Thuot Coffee Festival in 2025.

Comrade H' Yim Kđoh, Vice Chairman of the Provincial People's Committee, Head of the Communications Subcommittee gave a speech.

Representatives of the Departments and branches focused on contributing ideas around the following contents: Preparing related content to serve international media agencies reporting at the Festival; integrating propaganda about the Buon Ma Thuot Coffee Festival with the program celebrating the 50th anniversary of Buon Ma Thuot Victory, liberating Dak Lak province; coordinating with Trung Nguyen Legend Group to carry out the Opening Ceremony, communication before, during and after the festival; criteria for selecting enterprises to carry out communication; the role of the Departments and branches coordinating in propaganda work...

Comrade Huynh Chien Thang - Deputy Head of the Provincial Party Committee's Propaganda Department gave his opinion.

Comrade Nguyen Quoc Hiep - Deputy Director of the Department of Information and Communications gave his opinion.

Speaking at the meeting, Comrade H' Yim Kđoh, Vice Chairman of the Provincial People's Committee, Head of the Communications Subcommittee, highly appreciated the comments of the Subcommittee members. He requested the Department of Information and Communications to preside over and coordinate with the Department of Culture, Sports and Tourism to receive and complete the draft communications plan to submit to the Provincial People's Committee for consideration; study and advise on the name, determine the scale and form of propaganda; consider adding international cultural events, clearly assign communication focal points, clarify the role of enterprises and expected budget; closely follow the direction of the Steering Committee and the Organizing Committee to complete and update new activities in accordance with the requirements; prepare well for the Digital Content Creation Contest; invite media ambassadors and competent agencies to provide information to press agencies...

Comrade Doan Ngoc Thuong - Deputy Chief of Office of the Provincial People's Committee gave his opinion.

Comrade H'Yim Kđoh requested that members of the communication subcommittee focus on redefining the scale of communication for the Buon Ma Thuot Coffee Festival, the funding source for implementation, and positioning the Festival as an event to practically celebrate the 50th Anniversary of Buon Ma Thuot Victory Day, the liberation of Dak Lak province, and properly implement the requirements of the Festival Project issued by the Provincial People's Committee.

Comrade Lai Duc Dai - Deputy Director of the Department of Culture, Sports and Tourism of the province gave his opinion.

On the basis of the approved Festival Project, it is recommended that the Department and branches actively coordinate in implementing communication to ensure the quality, progress and effectiveness of information and communication work about the Festival, closely following the goals of the Festival according to the Festival organization project, especially promoting the Buon Ma Thuot Coffee brand, developing Vietnamese specialty coffee; gradually making Buon Ma Thuot a destination for world coffee; contributing to enhancing the value and affirming the position of Vietnamese coffee in the world market.

* The 9th Buon Ma Thuot Coffee Festival takes place from March 9, 2025 to March 13, 2025. This is a major and practical event to celebrate the 50th Anniversary of Buon Ma Thuot Victory Day, the liberation of Dak Lak province (March 10, 1975 - March 10, 2025).

Thereby, arousing pride, encouraging and motivating the spirit of the people of all ethnic groups to strive to build Dak Lak province rich, civilized and unique; continuing to promote the Buon Ma Thuot Coffee brand, developing Vietnamese specialty coffee and building the image of Buon Ma Thuot city as the "Coffee City of the World".

Honoring coffee growers, processors and traders; encouraging the community to join hands in fostering the development of coffee culture in Dak Lak province in particular, Vietnam in general; introducing the image, potential and tourism strengths of the province; promoting investment in the field of coffee processing and agricultural products in the area.

In addition to the Opening and Closing Ceremonies, the Festival has activities organized by the Organizing Committee such as: Digital content creation contest to promote the Coffee Festival on the internet; Specialized exhibition fair for coffee and OCOP products; Specialty coffee roasting competition; International trade conference - Connecting and elevating Vietnamese coffee.

Activities registered and implemented by enterprises include: Street Festival; Farmers' Competition; Light Festival; Rock Band Festival; Coffee Camp; Free Coffee; International Off-Road Car Racing Competition "Challenge of the Great Forest - Buon Don 2025"; Travel Itinerary: Buon Don Elephant Festival, Lak District Dugout Canoe Racing Festival...

During the festival, there will also be tourism itineraries such as: "Coffee Journey", "Heritage Journey"; eco-tours, cultural tours, adventure tours, experiencing community tourism products in villages... Besides, localities will also register cultural, sports and tourism activities to respond to the Festival.

Source: https://daklak.gov.vn/-/hop-tieu-ban-truyen-thong-le-hoi-ca-phe-buon-ma-thuot-lan-thu-9-nam-2025