• “The land of Ca Mau is abundant – 80 years of National Day, proud of our homeland”
  • Ca Mau provincial leaders inspect exhibition preparations in Hanoi
  • General Secretary To Lam attends the opening ceremony of the National Achievements Exhibition

Deputy Secretary of the Provincial Party Committee, Chairman of the People's Council of Ca Mau province Pham Van Thieu (middle) introduces local OCOP products.

Quality makes the brand

Ca Mau's OCOP products are diverse, clearly reflecting local strengths: from processed seafood such as dried shrimp, shredded shrimp, shrimp paste... to U Minh Ha cajuput forest honey, shrimp crackers, and bon bon pickles. The whole province currently has 357 OCOP products from 172 entities, including 2 5-star products, 76 4-star products and 279 3-star products. These numbers affirm the serious investment in quality and design of production facilities, while creating a foundation to enhance the brand of Ca Mau agricultural products.

Ca Mau province currently has 357 OCOP products of 172 entities.

The Organizing Committee of the National Achievements Exhibition learns about Ca Mau products.

Bringing 5 shrimp products to the Exhibition, Ms. Ta Tuyet Thu (Phong Hiep commune) shared: "I want to promote quality products, so that many people know and enjoy them, not only delicious but also nutritious." That is also the common desire of many OCOP subjects.

Aspiration to improve agricultural products

In addition to the products that have built their brands, the Exhibition is also a source of many new and potential ideas. At the booth of Huong Rung Ecological Agricultural Cooperative (Vinh Hau commune), Ms. Nguyen Thi Thuy introduced products from sea purslane - a wild plant growing in her hometown, which she researched and processed into relaxing salt and herbal tea. "I want to make sea purslane a typical product of the province, contributing to helping farmers escape poverty," Ms. Thuy shared, at the same time expressing her hope that the State will pay more attention to supporting communication and development, so that the product can reach further and people's lives will become better day by day.

Ms. Nguyen Thi Thuy, Huong Rung Ecological Agricultural Cooperative (Vinh Hau commune, Ca Mau province), brought products from sea purslane to her booth.

Not only an economic story, OCOP also carries cultural values ​​and regional identity. In particular, for the first time, Ca Mau has a 3-star OCOP tourism product, opening up a development direction linking agriculture and sustainable tourism.

SK NONI Production and Trading Company Limited (left cover) introduces the company's 4-star OCOP standard products.

Sustainable development orientation

To continue its journey, Ca Mau has set clear goals and strategies. Mr. To Hoai Phuong, Director of the provincial Department of Agriculture and Environment, said: “The province will support entities to upgrade their products from 3 stars to 4-5 stars, and at the same time encourage participation in modern distribution channels such as supermarkets, convenience stores and e-commerce platforms (MadeinCaMau, Voso, Postmart, Lazada).”

Ms. Nguyen Thi Cam Tu, a Kieu Hanh dried fruit producer (Chau Thoi commune, Ca Mau province) advises customers on how to process and use the product.

At the same time, the application of digital technology in product quality management and supervision is given special attention, in order to ensure prestige and enhance the OCOP Ca Mau brand.

Ca Mau dried shrimp specialty is promoted using virtual reality (VR) technology.

With the consensus of the government and people, along with increasingly high-quality and unique products, the journey of OCOP Ca Mau is no longer a dream but is gradually becoming a reality, bringing a prosperous life to people and contributing to affirming the position of Vietnamese agricultural products in the market.

Nguyen Quoc - National Language

Source: https://baocamau.vn/huong-vi-dat-mui-giua-long-ha-noi-a121926.html