According to research firm Counterpoint, global smartphone sales in 2024 are projected to increase by 5% compared to 2023, with the average selling price (ASP) reaching an all-time high of $356.

Despite the economic challenges of recent years, improved consumer sentiment and demand for high-end smartphones have revived the market.

Global smartphone shipments also increased by 4%, marking the first annual increase since 2021. Analysts say this is thanks to the wider adoption of 5G, better cameras, and faster chips, which are encouraging users to upgrade.

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The top 10 best-selling smartphones in the world in 2024 and 2023. Image: Counterpoint Research

Apple dominates the list of best-selling smartphones, with the iPhone 15 taking the top spot. The iPhone 15 Pro Max and iPhone 15 Pro are close behind.

Meanwhile, the iPhone 16 Pro series outperformed the iPhone 16 series in its first quarter on the market, demonstrating user preference for Apple's more expensive device.

The dominance of the Pro models reflects the shopping habits of Apple's most loyal users. They rush to buy the latest Pro models as soon as they hit the shelves, helping to boost sales during the year-end holiday season.

Despite a 3% drop in iPhone shipments, Apple's revenue remained strong, with its average selling price (ASP) exceeding $900 for the first time. The company also expanded its presence in emerging markets, with shipments in Latin America increasing by 44%.

Samsung remains the world's largest smartphone brand by shipment. The Galaxy S24 achieved better sales than its predecessor thanks to its AI features.

Among the leading mobile brands, Vivo recorded the fastest revenue growth at 20%, while Xiaomi saw the strongest increase in shipments at 16%, thanks to its affordable 5G models and accelerated expansion in Latin America and the Middle East.

The smartphone industry is projected to maintain average growth until 2025, with AI devices being a major differentiator. The Galaxy S24 Ultra is the first S-series phone to enter the top 10 best-selling phones globally since 2018, highlighting the appeal of AI features.

The budget and mid-range 5G phone market is predicted to continue expanding its market share, especially in regions such as India, Southeast Asia, and Africa.

As competition intensifies, brands will focus on integrating AI features, improving cameras, and extending battery life to attract buyers.

The global smartphone market is mature, but 2024 shows that demand for innovation – especially in the premium segment – ​​remains strong. If manufacturers push AI and premium experiences, revenue growth could return in the coming years.

(According to Apple Insider)