iPhone 15 release date leaked.

According to Bloomberg , Apple's iPhone 15 launch event could take place on September 12th or 13th, 2023. Following tradition, the iPhone 15 will be available for pre-order a week later and officially go on sale on September 22nd, 2023.

Typically, Apple holds its event in the first two weeks of September each year, and this year will likely be no exception. However, there have been rumors of production difficulties, meaning that the supply of certain iPhone 15 models may be limited or released later.

A sketch of the rumored iPhone 15 Pro. (Image: Macrumors).

According to information on the 9to5mac blog, several US carriers banned employees from taking time off on Wednesday, September 13th, to prepare for an “important smartphone announcement.” The Macrumors blog points out that iPhone events are most often held on Tuesdays, unless Labor Day (September 4th) falls on a Monday. In such situations, Apple will move the event to Wednesday so that the press can arrive the day before, avoiding a clash with the holiday.

Apple typically sends out invitations a week before an event. Besides the iPhone 15, the company may introduce the Watch Series 9, Apple Watch Ultra 2, iOS 17, and other new operating systems.

If the rumors are accurate, the iPhone 15 launch is less than six weeks away. Last week, Apple reported a 2.4% drop in iPhone sales, leading to a drop in its stock price. The world's largest tech company acknowledged that "the smartphone market has been on a downward trend in the US over the past few quarters."

This will be a challenge for the iPhone 15, a device promised to deliver the biggest update in three years. Previous major improvements, such as the iPhone 6 (2014), iPhone X (2017), and iPhone 12 (2020), typically triggered major upgrade cycles thanks to new screens and designs.

With the iPhone 15, the Pro version is rumored to have screen bezels that are 1/3 thinner than the iPhone 14, a lighter and more premium titanium frame compared to the current stainless steel, a better camera, a USB-C charging port, and a faster chip.

However, sales prospects cannot rely solely on features. Apple needs to do more if it wants customers to open their wallets. The company says American consumers are no longer shopping as they used to. iPhone sales in its home country lag far behind those in China. Nevertheless, Apple believes that iPhone sales will improve.

(According to Macrumors and Bloomberg)

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