![]() |
Apple CEO Tim Cook at the iPhone 15 launch event in September 2023 |
While it's still unclear what "glowtime" refers to, artificial intelligence is expected to be a key feature of the latest iPhone.
Back in June, Apple announced a slew of generative AI features for the iPhone at its annual Worldwide Developers Conference. The company unveiled the first batch of tools powered by “Apple Intelligence,” from personalized Genmoji—Apple’s AI-generated emoji—to a significantly smarter Siri that can answer questions about your schedule, the contents of your emails, and your flight’s arrival time.
While iPhone 15 Pro Max users will have access to at least some AI features, the upcoming iPhone 16 is expected to be the first device designed entirely with AI in mind.
At its June conference, Apple also announced a partnership with OpenAI, the company behind ChatGPT. Artificial intelligence has been integrated into a number of iPhone features for years now, such as Live Text and improved autocorrect over the original.
But advanced generative AI could build on features aimed at enhancing interaction and personalization, potentially making the new iPhone the first specifically built with some of those features.
Artificial intelligence (AI) allows tools to generate text, images, and even audio in response to user prompts.
Apple’s path into artificial intelligence is likely to be through Siri, the company’s virtual assistant, analysts say. Combining Siri with OpenAI’s latest ChatGPT-4o model could allow the assistant to recall a photo taken years ago, provide more specific information, and even learn a user’s interests and personality over time.
Comment (0)