| More than 450 beauty brands gather at Mekong Beauty & Vietbeauty 2019 Opening of the international exhibition on beauty products, services and technology |
Taking place over 3 days (from July 27 to 29), the event offers great opportunities for businesses that are, have been and will be operating in the beauty industry to source high-end products from many international brands and access advanced cosmetic technologies.
This exhibition is a merger of two famous events: Vietbeauty (the leading international exhibition of the beauty industry in the region) and Cosmobeauté Vietnam (the longest running trade exhibition in the industry for the past 14 years).
The first-ever combination of the two exhibitions in 2022 received an enthusiastic response from the domestic and international beauty industry community, with more than 6,400 professional visitors, 145 exhibitors and 550 leading beauty brands from 26 countries and territories.
Vietbeauty & Cosmobeauté Vietnam 2023 brings more than 400 exhibiting companies from over 25 countries and territories with more than 1,000 beauty brands from the US, France, Italy, Belgium, Japan, Korea, Australia, India, China, Singapore, Malaysia, Indonesia, Thailand, Vietnam and some other countries. The brands will focus on displaying on a total area of up to 10,000m2.
This year, the exhibition is expected to attract more than 8,000 domestic and international B2B visitors.
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| Vietbeauty & Cosmobeauté Vietnam 2023 is held at Saigon Exhibition and Convention Center (SECC), District 7, Ho Chi Minh City, updating the latest beauty trends from experts and major influencers in the industry. |
During the 3-day event, Vietbeauty & CosmoBeauté Vietnam 2023 brings together many famous brands in the cosmetics and beauty industry, focusing on the following areas: skin care/personal care products; makeup products and tools; products, equipment - professional care solutions for beauty salons; functional foods - drinks for health and beauty care; medical aesthetic products - equipment; natural - organic products...
Mr. BT Tee - General Director of Informa Markets Vietnam - the organizer of Vietbeauty & Cosmobeauté Vietnam 2023 shared: The beauty industry is undergoing major changes, stemming from the strong entry of cosmetics - aesthetic technology from many leading countries in the beauty industry as well as the trend of respecting sustainable development values.
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| A display area of Korean businesses |
According to Statista, a middle-class woman in Vietnam spends an average of VND450,000 – 500,000 per month on makeup and skin care (2022). The emergence of international retail chains in Vietnam has helped imported cosmetics reach a wider audience of middle-income and wealthy customers in Vietnam.
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